Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. ROI: Compare the revenue generated against your campaign spend to assess profitability. A product launch checklist is a step-by-step guide to introducing a new product to the market.

PR 76

PR Gen Z User-Generated Analytics 76

Content Marketing Institute

DECEMBER 17, 2018

People of color and non-minorities view the world differently. Take your market research to the next level by focusing on the why behind your target customers’ desires. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). Men and women make buying decisions differently.

Non-Profit 109

Non-Profit Education Marketing Marketers 109

Power Digital Marketing

JANUARY 19, 2023

Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. Every organization should crunch marketing-related numbers to reach logical, informed, and profitable decisions. Marketing data” refers to any bit of information that brands can use to make marketing decisions.

Analytics 52

Analytics Non-Profit CMO Transform 52

The Marketing Journal

MAY 12, 2025

In an age of accelerating innovation, the question of whether technology serves the Common Good is more urgent than ever.

Non-Profit 52

Non-Profit Market Research Retail Product Marketing 52