Marketing Insider Group

MAY 6, 2025

Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2. Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing. Lastly, encourage thought leadership.

Marketing Strategy 79

Marketing Strategy Whitepaper Thought Leadership SEO 79

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Set clear objectives.

Market Research 125

Market Research Content Marketing Marketing Marketers 125

Sprout Social

FEBRUARY 22, 2021

In fact, social is an integral component to successful B2B marketing. Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. And half of B2B decision makers use networks like LinkedIn to research information and consume information.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Marketing Insider Group

JULY 5, 2015

This content marketing research indicates customers are counting on content to help them make their decision. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership?

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

JUNE 12, 2012

It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation. Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. That leaves a gap for low cost-per-click advertising on thought-leadership content.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

DECEMBER 15, 2014

How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. So I took our greatest asset: survey research.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111