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Are they a tech-savvy millennial or a budget-conscious parent? To create powerful, personalized experiences that resonate with your audience and drive results, check out these resources: 1:1 personalizationMarketingsegmentation guide How to build a personalization strategy Source: Mailchimp 2.
They include specific characteristics, motivations, and challenges, helping you create even more personalizedmarketing experiences. Email Marketing : Segment your email list based on your target audience's characteristics and interests. Craft personalized email campaigns that address their specific needs and pain points.
About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral marketsegmentation.
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