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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Learn more in this article.

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IAB NewFronts rings in the age of digital video dominance

Martech

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. For marketers, the ability to reach these consumers at scale is also improving with AI technology. Why we care.

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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events.

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Litmus Live Week 2020: Day 3 Highlights

Litmus

So that end of quarter promotion may not be the best one. You may be an email team of one, but do you work with another marketer who is AWESOME at writing copy? Furthermore, they often consume valuable time and resources on already strapped marketing teams. Work on a proof of concept. The good news? Everyone can go agile.