Martech

APRIL 15, 2022

Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Click here to download!

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Adobe Experience Cloud Blog

AUGUST 18, 2016

And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Adobe Experience Cloud Blog

JUNE 9, 2016

On top of this, a majority of today’s higher education students are millennials, which means that they’re interacting (and expect to interact) with institutions across channels, devices, time zones, and geographies—all of which are disconnected touchpoints without the right tools to tie them together.

Thought Leadership 91

Thought Leadership Education Marketing Marketers 91

Adobe Experience Cloud Blog

JUNE 6, 2018

To measure the necessary metrics for this goal, use a marketing automation platform or set up custom campaign tracking in Google Analytics. For example, run three separate Facebook ads: one targeted to Baby Boomers, one to Gen Xers, and one to Millennials. Measuring Success with Digital Marketing Analytics.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145