Exposure Ninja

AUGUST 11, 2023

So let’s take a closer look at what marketing is and how you can use it to achieve your business goals. What Is Marketing? The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.”

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Litmus

NOVEMBER 27, 2019

There’s a lot to love about email (which we’ll dive into in a minute), but the biggest advantage of email marketing is the subscriber. Why an email subscriber is more valuable than a social follow. We don’t mean to step on the toes of any social media marketers, but it’s time to shine a light on email subscribers.

Email Marketing 96

Email Marketing Marketing Mix Marketing Marketers 96

Adobe Experience Cloud Blog

MARCH 26, 2013

This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social is an essential channel for the modern marketer to have a presence, but it can’t become the number one revenue driver all by itself.

Thought Leadership 134

Thought Leadership Marketing Mix User-Generated Social Media Marketing 134

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Adobe Experience Cloud Blog

JUNE 1, 2012

Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. Research current hashtags or even create a new hashtag to promote your updates. The same holds true when developing strategies for Twitter.

Marketing 118

Marketing Marketers Marketing Mix Analytics 118

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

For example, with shopping-heavy holidays like Christmas, most retail brands start putting out content months in advance and up until it’s over while B2B may want to delay the holiday season campaigns and promotions until later. I’d love to hear about how you utilize social media holidays with your brand.

Marketing Mix 134

Marketing Mix Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry.

B2C 96

B2C Marketing Mix Social Media Marketing Market Trends 96

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Wash, Rinse, Repeat.

Content Marketing 76

Content Marketing Telemarketing Inbound Marketing Customer loyalty 76

Marketing Insider Group

AUGUST 26, 2010

How to Create Your Social Media Strategy Before launching your campaign, run through this checklist in order to determine if your social media strategy is actually a strategy after all. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 1, 2010

How to Create Your Social Media Strategy Before launching your campaign, run through this checklist in order to determine if your social media strategy is actually a strategy after all. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

Telemarketing 68

Telemarketing B2C Inbound Marketing Customer loyalty 68

Sprout Social

JANUARY 27, 2020

That’s exactly what Chipotle did to promote their brand on TikTok. So if you’re going to promote your brand on the platform, work with them to amplify your efforts. For Universal Pictures , TikTok influencers played a major role in the promotion of their movie, “The House with a Clock in its Walls”. Let us know in the comments.

Social Media Marketing 133

Social Media Marketing Gen Z User-Generated Marketing 133

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. As well, we received a large amount of anecdotal feedback about how great the content was.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients?

Food 60

Food Event Marketing Entertainment Marketing Mix 60

Adobe Experience Cloud Blog

AUGUST 6, 2009

  All of this has to be part of the marketing mix, and propagating it so they can find it, or pushing it to them so they have it is key.    Once we put a concerted effort into blogging and social media marketing though, the stats took off.  .  They also know how to find it themselves.

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Whitepaper 94

Whitepaper Key Performance Indicator Direct Mail eBook 94

Duct Tape Marketing

MARCH 1, 2016

Partner Marketing – This includes co-marketing activities run in collaboration with strategic marketing partners. Social Media Marketing – This includes the act of building engagement on established platforms and networks such Facebook, Twitter, and LinkedIn as well as targeted industry platforms.

Non-Profit 51

Non-Profit eBook Education User-Generated 51

Power Digital Marketing

MARCH 30, 2020

COVID-19 Digital Marketing Strategy by Channel. Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Social Media Paid Advertising During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Sprout Social

MAY 13, 2021

You can even use these reactions for creative marketing. Promote inclusion with name pronunciation. If LinkedIn is a part of your social media marketing mix, it’s crucial that you stay on top of the latest features and updates. Staying on top of LinkedIn updates.

Marketing Mix 132

Marketing Mix Social Media Marketing CMO User-Generated 132

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? So what are you waiting for?

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Adobe Experience Cloud Blog

AUGUST 4, 2016

It’s also extremely easy for people to share, retweet, and otherwise promote your curated content on social channels, which they are more likely to do if you curate something entertaining or insightful and easy to digest. Even industry giants benefit from adding content curation to their marketing mix.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Adobe Experience Cloud Blog

AUGUST 7, 2012

Check out the 6 types of visual content to add to your content marketing mix. There are are a variety of key things to keep in mind when creating a successful visual marketing campaign. You want to create a compelling story and you want to make sure you are promoting your content strategically on the right channels.

Content Marketing 106

Content Marketing Marketing Mix Marketing Marketers 106