Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Although I work with marketers on career planning, I tend to focus on a specific set of skills that people need to hone to “be ready” when opportunities strike. Hard skills.

Marketing 121

Marketing Marketers CMO Marketing Plan 121

CopyBlogger

OCTOBER 25, 2023

Continue Reading The post 9 Content Marketing Skills You Need To Succeed In 2024 appeared first on Copyblogger. A few years ago, the companies winning with content were those that had the capital to produce content at scale.

Content Marketing 88

Content Marketing Marketing Marketers Copywriting 88

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Marketers Energy PR 131

Digital Marketer

NOVEMBER 17, 2022

Are you looking to build a career in digital marketing ? According to Grab Jobs , digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Organic visibility is the most sought-after marketing channel out there.

Digital Marketing 82

Digital Marketing Marketing Marketers Analytics 82

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill.

Thought Leadership 171

Thought Leadership Finance Marketing Marketers 171

Content Marketing Institute

JULY 6, 2023

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders. Continue reading →

Content Marketing 116

Content Marketing Marketing Marketers 116

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

What Was Our Reaction to The Emergence of Marketing Technology? This new connectivity meant that organizations needed to quickly rethink the way they marketed their goods and services. Ultimately, the era became a launching pad for the customer experience methodology and automated marketing technology we’re using today.

Thought Leadership 165

Thought Leadership eCommerce Marketing Marketers 165

CMO Network

JANUARY 25, 2023

No matter what your particular role in marketing, chances are you will need to learn new ‘critical skills’ to do your job brilliantly. Consider these 5.

Marketing 89

Marketing Marketers CMO 89

Content Marketing Institute

NOVEMBER 9, 2022

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading →

Content Marketing 107

Content Marketing Marketing Marketers 107

OnPassive Marketing

SEPTEMBER 20, 2022

According to numerous research, digital marketing is essentially the way of the future. Being a great digital marketing specialist may not be simple, but the rewards can be enormous. This blog will cover all the methods for developing the skills necessary to become a digital marketing professional. Analytical skills.

Digital Marketing 85

Digital Marketing Analytics Communications Marketing 85

Bannerflow

MARCH 11, 2021

In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Content creation skills.

Transform 98

Transform Marketing Marketers Advertising 98

Search Engine Journal

MAY 12, 2021

Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed. The post 15 Essential Communication Skills For Digital Marketers appeared first on Search Engine Journal.

Communications 105

Communications Digital Marketing Marketing Marketers 105

Search Engine Journal

JANUARY 11, 2021

In today's digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. The post Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Marketing Marketers SEO 144

Hubspot Marketing

MAY 3, 2017

I miss taking notes, studying, and most of all, learning a ton of new skills. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Below are 32 free online courses you can take to beef up your skill set.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Search Engine Journal

JUNE 9, 2021

LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings. The post LinkedIn Lists Top 10 In-Demand Marketing Skills appeared first on Search Engine Journal.

Marketing 85

Marketing Marketers 85

Adobe Experience Cloud Blog

DECEMBER 29, 2017

As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year. Do you want to hone your skills when it comes to landing pages ? In this blog, I’ll share five videos that will help you improve your marketing skills in 2018. .

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Strategy 134

Marketing Insider Group

OCTOBER 23, 2018

The marketing skills gap is widening. Not because there aren’t amazingly talented marketers out there but rather because the landscape of marketing technology is shifting that fast. The post AI and the Marketing Skills Gap appeared first on Marketing Insider Group. Let’s face it.

Transform 97

Transform Marketing Marketers Content Marketing 97

yorCMO

MARCH 16, 2023

MaaS models are a form of outsourcing that allows businesses to outsource certain aspects of their marketing strategy. These models have become increasingly popular over the last several years because they allow businesses to scale their marketing efforts in a cost-effective way.

Marketing 68

Marketing Marketers Marketing Strategy 68

Search Engine Journal

FEBRUARY 17, 2020

Here's how to master the right content marketing skills to achieve results and ROI. The post 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 140

Content Marketing Marketing Marketers Education 140

Econsultancy

SEPTEMBER 13, 2022

Econsultancy has launched a new and innovative learning model to bridge the digital marketing and ecommerce skills gap. With marketing budgets facing the prospect of being cut back as a result of the recession, Econsultancy has developed a model to create highly effective and personalised training for digital marketers.

eCommerce 69

eCommerce Digital Marketing Marketing Marketers 69

Content Marketing Institute

FEBRUARY 18, 2019

Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts.

Content Marketing 96

Content Marketing Marketing Marketers 96

SMEI

APRIL 24, 2024

” This book sheds light on the misconceptions surrounding sales and highlights the skills and strategies required to succeed in this field. This misconception deters individuals who possess other valuable skills and qualities from pursuing a sales career. 2nd Edition.

Communications 233

Communications Customer Marketing Marketers 233

CMO Network

JUNE 2, 2022

better understand what this means for marketers, I connected with Boockoff-Bajdek. “Every company is now a tech company, meaning every employee needs to have some understanding of technology,” suggests Skillsoft CMO Michelle Boockoff-Bajdek.To

CMO 98

CMO Marketing Marketers 98

Marketing Insider Group

SEPTEMBER 5, 2017

As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. The post 3 Skills Every Hybrid Marketer Must Master appeared first on Marketing Insider Group.

Marketing 98

Marketing Marketers Marketing Strategy 98

Zumvu

NOVEMBER 3, 2022

Businesses and marketers in today’s business market must know about digital marketing.

Digital Marketing 98

Digital Marketing Marketing Marketers 98

Marketing Insider Group

AUGUST 30, 2018

Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it.

Digital Marketing 71

Digital Marketing Marketing Marketers Advertising 71

Aspiration Marketing

MARCH 25, 2024

Effective communication is paramount for marketing managers to succeed in today's competitive business landscape. Whether it's conveying brand messages to target audiences, collaborating with internal teams, or fostering relationships with external stakeholders, communication skills are essential for driving marketing initiatives forward.

Communications 199

Communications Management Marketing Marketers 199

Marketing Insider Group

OCTOBER 12, 2016

It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. So what skills will you need to know to keep up with this ever-evolving field?

Marketing 102

Marketing Marketers Analytics Content Marketing 102

Marketing Insider Group

SEPTEMBER 6, 2017

As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack.

Digital Marketing 93

Digital Marketing Marketing Marketers Marketing Strategy 93

Marketing Insider Group

SEPTEMBER 21, 2016

With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. With strong demand-gen leadership, many other marketing specialties can thrive. Reaching new markets, building buzz, promoting new offerings, and initiating […].

Marketing 87

Marketing Marketers Promotion New Markets 87

SMEI

APRIL 23, 2024

In today’s competitive market, the salesperson’s efforts are the determining factor in winning customers’ business. In short, a salesperson’s training, knowledge, and spirit of service are essential to success in today’s fast-paced and competitive market. 2nd Edition.

Manufacturing 238

Manufacturing Product Communications Customer 238

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Transform 182

Transform Marketing Marketers Management 182

Marketing Insider Group

AUGUST 26, 2014

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. I think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role.

Content Marketing 88

Content Marketing Inbound Marketing Marketing Marketers 88

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

CMO 288

CMO Transform Customer Acquisition B2C 288

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Develop a new skill.

Transform 246

Transform Marketing Marketers Energy 246

Jeff Bullas

JANUARY 8, 2023

If you have strong organizational skills and the ability to multitask, this could be a great side hustle for you. You handle the marketing and customer service, while the supplier handles the rest. You handle the marketing and customer service, while the supplier handles the rest. Affiliate marketing. Dropshipping.

Affiliate Marketing 292

Affiliate Marketing eBook Management Advertising 292

Marketing Insider Group

JUNE 8, 2016

Research by Fractl & Moz, which looked at more than 75,000 job listings on Indeed.com during the month of June last year, discovered that skills in marketing are in very high demand. However, hiring managers are getting pickier about skills and talent.

Marketing 50

Marketing Marketers Management Content Marketing 50