Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Gen Z 113

Gen Z Pharmaceutical Customer Acquisition Marketing 113

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 109

Transform Manufacturing Pharmaceutical Analytics 109

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Previously, he had been in charge of search products at Google. After Nine Years, Google’s Udi Manber Moves On 2015: Manber was VP of Engineering at YouTube.

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Duct Tape Marketing

OCTOBER 30, 2014

The reason why you get free stuff (newsletters, eBooks, guides) all the time in your inbox is because of some marketer wanting you to return the favor by either trying out their product, subscribing to their stuff or sharing their stuff on social media. Especially for a SaaS product, the primary CTA should be demo/trial.

Pharmaceutical 67

Pharmaceutical eBook eCommerce Retail 67

Marketing Insider Group

JULY 13, 2020

The single — and most often changing — factor is what customers want and need when it comes to new digital products and services. As CX overtakes product and price as the key differentiator of the digital age, companies need to realize how to connect with consumers on an emotional level and leverage CX to future-proof the brand.

Transform 105

Transform Pharmaceutical Customer Journey Price 105

Duct Tape Marketing

JUNE 2, 2022

He trained their people and there was a guy named Walt sire and together they created the behavioral sciences unit because his whole thing was, he used to quote this thing from Arthur Miller to understand the price. Now he's really, as far as marketing goes, he's like, he always said to me, that life is 90% marketing always said that to me.

Pharmaceutical 74

Pharmaceutical Price Education Marketing Strategy 74