Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In response, YouTube launched Shorts — enabling users to create 15-second videos with musical overlays. This also allows video marketers to play with different content types on the same platform. Why does this matter?

Gen Z 127

Gen Z Millennials Price Social Media Marketing 127

Backlinko

MAY 14, 2024

For example, expertise, convenience, or price. Examples: Stylist relationship, pricing, quality, etc. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. For example: If you target Gen Z or millennials, meet them where they spend their time.

PR 104

PR Customer loyalty User-Generated Marketing 104

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Click To Tweet.

Fashion 108

Fashion Millennials Education Video Marketing 108

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . This doesn’t mean it’s without drawbacks, though: Unlike the raw videos that made TikTok famous, YouTube calls for higher quality videos—and the price tag that arrives with them.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hubspot Marketing

NOVEMBER 5, 2019

Marketplace listings can include product shots, pricing, product specifications, and purchasing information. Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience.

Shoppers 128

Shoppers Product Gen Z Promotion 128

Hubspot Marketing

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81