Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What is Unique About Generation X? Spending power is one reason.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Customers.ai

MARCH 4, 2022

Do shoppers like text messaging with businesses? This can be an extremely effective way to promote your business, product, or event. It’s imperative that you follow the Telephone Consumer Protection Act rules and regulations when doing text message marketing. Absolutely yes, millennials especially. Is text blasting legal?

Millennials 52

Millennials Shoppers Marketing Marketers 52

Spiralytics

APRIL 23, 2023

Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. Email marketing also offers big returns.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

AUGUST 18, 2022

Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. It helps both brands appeal to a broader group of shoppers — after all, Casper doesn't sell furniture, and West Elm doesn't sell mattresses. Image Source. Kanye & Adidas.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

JANUARY 10, 2024

For example, if you find that a certain line of products perform really well among millennials, pull images of them into a carousel ad and use it to retarget customers. The personalization of a separate ad promoting a collection, aimed at a segment of your target market, is one example of how retargeting can be successful.

User-Generated 102

User-Generated Advertising Advertisers Product 102

Exposure Ninja

OCTOBER 2, 2023

To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.

PR 52

PR Marketing Marketers Promotion 52

Marketing Insider Group

OCTOBER 25, 2021

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145