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The B2B CEO’s social media checklist

Martech

Because it’s where the eyeballs are and social media is quickly becoming (and in certain industries, it already is) the preferred content channel for millennial buyers. Social must be considered in producing any marketing asset — video, white paper, case study or event. How can social be used to promote these assets?

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10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. The page usually has a goal like: sales email list sign-ups white paper downloads. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money.

Gen Z 145
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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? This is magic content for B2B promotions via Reddit Ads.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

If your target audience includes Gen Zers or millennials, employee-generated content is a must. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice. Younger audiences are especially skeptical when it comes to believing marketing messages. Add Authenticity with User-Generated Content.

Branding 138
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How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. Millennials Rule. Millennials now make up the largest percentage of the U.S. You get an email opt-in from a newsletter subscription, or someone completes a form to download a whitepaper. This means you must adapt to the new reality.

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How to create and execute a buyer journey-based content strategy

Search Engine Land

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. And cross-promotes its podcast to LinkedIn followers to attract and retain clients. For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies.

PR 102