Social media statistics shaping Australia’s digital landscape in 2025
Sprout Social
MARCH 13, 2025
Millennials: seven hours and 45 minutes. Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. million in 2028.
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