Millennials Thought Leadership Whitepaper 
Marketing Insider Group
FEBRUARY 4, 2020
According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Skeptical Gen Z and millennial consumers have lost trust in official messages. Keep writing those blog posts and white papers.
Hubspot Marketing
FEBRUARY 25, 2025
HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). Right behind them is Gen Z. Timing matters.
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SocialPilot
APRIL 23, 2025
48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.
Adobe Experience Cloud Blog
JANUARY 6, 2017
A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Brian Fanzo.
Marketing Insider Group
DECEMBER 1, 2021
Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too. Short content works better for millennials, the generation with the most buyers. Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content.
Content Marketing Institute
DECEMBER 5, 2017
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The millennial market is really who banks like ours are looking to connect with.”. Another tactic has been targeting each participating university with mobile and social ads.
Martech
APRIL 15, 2022
If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. As buyers become more willing to access digital spaces, marketers must make the most of their potential.
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