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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it. Shutterstock released a new generative image feature last week.

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21 High-Powered Takeaways from Ad Universe Summit

Customers.ai

But this method has its drawbacks: match rates often disappoint, data enrichment is non-existent, and the decline of cookies is shrinking audience sizes. Go All in on Influencer & User Generated Content – Ezra Firestone Founder of BOOM Beauty Want an old-school strategy that not only works but scales? Forget 80/20.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

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What makes content valuable in an AI world?

Kevin Indig

OR: JetOctopus JS Tools - the most advanced JS crawler for pro users. What does the AI answer provide that users can’t get on a website? It’s much more likely that Google is threatened by Chat GPT and the new Bing and sees no other way but to give answers directly. As a result, the user experience suffers.

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How to Make Money on Instagram in 2024

Buffer Marketing

View this post on Instagram A post shared by Joy Ofodu (@joyofodu) Seamless, not slimy : The most effective sponsorships feels natural and non-intrusive. These tools allow users to discover and purchase your products without leaving the app, creating a seamless shopping experience.

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5 Forgotten Offline Marketing Tactics

Duct Tape Marketing

Real-life photos from the offline world show the personality of your company and increase online user engagement. And some of the most popular social networks (Pinterest, Instagram, Tumblr) are image-based, making photos ever more important for online marketing.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. This is popular with non-feed service Performance Max campaigns.