Adobe Experience Cloud Blog

JUNE 22, 2015

Over the last two years, we have seen successful deployments of mobile-first strategies with quite a few major brands, retailers, airlines, and banks. Large brands may have already launched their mobile apps; for most of them this will be the year to introduce mobile marketing automation. This trend will expand into SMBs as well.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Martech

JANUARY 28, 2022

While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted.

Transform 124

Transform Fashion Health Marketing 124

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Decide your target market.

Marketing Strategy 142

Marketing Strategy Millennials Target Market Marketing 142

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands.

Transform 82

Transform eCommerce Retail Entertainment 82

OnPassive Marketing

OCTOBER 30, 2022

However, word-of-mouth marketing can be challenging to track and may only sometimes produce the desired results. In-Store Product Marketing. In-store product marketing is a type of marketing that promotes products in retail stores. Drawbacks Of Product Marketing. Conclusion.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

Sprout Social

MAY 9, 2023

Thus, you get to know why certain brands keep appearing in your social listening data, what new market trends are brewing, which influencers would be a great fit and many other insights that can help you strengthen your social marketing strategy.

Marketing 140

Marketing Marketers Manufacturing Market Trends 140

Marketing Insider Group

OCTOBER 23, 2019

In business-to-business or B2B marketing, companies sell their products/ services to other companies directly as opposed to individual customers. At the heart of B2B marketing, is maximizing the use of technology to enhance business efficiency and improving the revenue of retailers.

Retail 73

Retail Marketing Marketers Traditional Marketing 73