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Metaverse dangers: How to protect brands from the dark side

Sprout Social

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia.

Branding 112
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How to Measure Digital Marketing ROI for Your Business

Sachs Marketing Group

After setting a specific objective to boost online orders by 30% over the next six months, they launched a targeted social media ad campaign promoting their delivery services. By harnessing these technologies, you can gain more nuanced insights, reduce human error, and save time, all of which can positively influence ROI.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. In the U.S.,

Shoppers 113
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3 Gaming Trends About to Take Over the Media World

Contently B2C

He’s done a lot not only to publicize the medium, but also to promote the games he plays. Once gaming companies noticed that let’s players were getting millions of subscribers, the Let’s Play medium became a lucrative form of promotion. And the NBA offers free streams on its website.

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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Real Estate businesses can make their brochures display 3D models of houses. Google has already embraced the idea.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

The data also reveals some good news for advertisers using audio formats for their campaigns. Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. in real estate, and 109.9% This includes a massive 337.7% in manufacturing.