Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By For example, your emotional response goes straight to Coke and then your brain works to rationalize the decision by deciding that it tastes better in a can, it’s fizzier, has a stronger bite than Pepsi, etc.

Marketing 145

Marketing Marketers Health Manufacturing 145

Search Engine Land

FEBRUARY 27, 2024

They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Problem 1: Top-of-the-funnel traffic doesn’t convert This might sound like a trick question, but shouldn’t be: Is the goal of SEO to drive eyeballs or buyers? Slightly better. Ultimately, it’s both.

SEO 113

SEO Manufacturing B2C Place 113

CXL

DECEMBER 13, 2022

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. You’d be surprised by how many analytics setups are broken.). Just click File > Make a Copy to make it your own.

Analytics 106

Analytics User-Generated Key Performance Indicator Non-Profit 106

Exposure Ninja

OCTOBER 16, 2023

The Seven Ps of Marketing We’ve mentioned the four Ps and seven Ps of marketing, and it might come as no surprise that they’re the same thing — the seven Ps expand on the 4 Ps. Product Your product is what you’re marketing — so of course, this is the first P. That’s where the next P comes in — people. Why, you ask?

Price 52

Price Promotion Marketing Marketers 52

Duct Tape Marketing

JULY 27, 2022

Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. Understanding how regret works can help us make smarter decisions, perform better at work and school, and bring greater meaning to our lives. And let me try to make the case to you that this is a better book.

Health 69

Health Education Product Marketing Strategy 69

Litmus

JUNE 29, 2022

With every subscriber email you send, you have an opportunity to further engage with the customer, and possibly, convert them into whatever action it is that you have for your email program. These sites provide photography and vector downloads if illustrations are a better option for your brand. 5 Great Subscriber Email Examples .

Customer loyalty 75

Customer loyalty Place Promotion Customer 75

Duct Tape Marketing

JANUARY 5, 2023

[17:48] One of the challenges you alluded to – we’re so focused on digital right now, you particularly have yourselves firmly in what you’re calling old-school processes – would you say that the old-school processes are working better than ever? [19:59] And it just felt like this p and l was never ending. (03:45):

Direct Mail 82

Direct Mail Education Energy Marketing Strategy 82