Marketing Insider Group
DECEMBER 12, 2024
One type of software larger agencies are using with success is partner marketing software. This software makes it easy to adjust staffing levels to meet project demands, expands access to diverse talent pools, and supports the management of large-scale marketing projects.
Animalz blog
MAY 27, 2025
If you cant answer that, dont ship it. Here are the key takeaways from the episode: “You should not ship something, or you shouldn’t even execute an idea if you can’t articulate the one thing that someone should walk away with after consuming that.” Real audience input grounds your campaigns in what matters.
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Animalz blog
MAY 3, 2024
Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. (
Animalz blog
JUNE 17, 2025
So we release a report beginning of year and kind of end of year, and so kind of take it out to market in spring and fall. Matt Hummel [00:07:39]: So I definitely am not out on the road full time, but during the those seasons, it’s definitely I get shipped out quite a bit to go get to deliver this. Ty Magnin [00:07:51]: Right.
CXL
JUNE 2, 2022
Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.
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