Martech

APRIL 2, 2024

While LinkedIn is a great place to start, it’s not the only channel brands should explore. Finally, platforms like Discord or Twitch offer a great place for hosting and participating in conversations, making them a good fit for brands seeking to foster a greater sense of community.

Influencer Marketing 124

Influencer Marketing Whitepaper User-Generated Marketing 124

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL).

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Content Marketing Institute

APRIL 6, 2018

There’s no better place to express it than on your About Us page. No better place than About Us page to tell an emotional brand story expressing vision & purpose. Thought leadership. But it doesn’t need to be just white papers and webinars. matzucker Click To Tweet. Think interactive too. Brand acts.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Kevin Indig

AUGUST 7, 2023

Atlassian = THE tool for team collaboration 👉Example 3: G2’s messaging is about being THE place for software. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. 📖 Context: There isn’t just one place for your audience.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Adobe Experience Cloud Blog

JANUARY 4, 2016

If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place. Does your business communicate with its customers? Yes, of course it does!

Branding 92

Branding Thought Leadership Whitepaper PR 92

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

User-Generated 65

User-Generated CRM Whitepaper Thought Leadership 65

Adobe Experience Cloud Blog

APRIL 10, 2018

You may want to create a video, infographic, blog, whitepaper, or webinar. I know first-hand how PR/marketing professionals juggle a lot of different tasks, but I also realized fairly quickly how important it was to take some time to measure my efforts. Different types of content work better depending on the channel.

Management 133

Management Whitepaper Thought Leadership Promotion 133