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Our Annual Charitable Contribution and How We Decide Which Charities to Support

Buffer Marketing

We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. Since then, we've been in the privileged position to make donations to charitable organizations every year as part of our profit sharing. This came to a total of $17,966 for this year’s charitable contribution.

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Where Nonprofits Spend Their Time On Social Media in 2022

Hubspot Marketing

Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. That’s where social media can help. duet with @samsmith. ?

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Sprout Serves: Our commitment to giving back

Sprout Social

In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. . 2021 and beyond. People want to get involved, but often don’t know where to start.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. A 2021 survey noted that 88% of consumers consider authenticity a key factor when deciding what brands to support. However, there are ways to avoid contributing to pollution.

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15 Brands That Demonstrate Social Responsibility in 2022

Hubspot Marketing

In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. It is also part of the One Perfect for the Planet Program, where at least one percent of annual sales are contributed to environmental causes. Consumers want brands to make a difference.

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15 cutting-edge tools every B2B marketer should know

Martech

trillion in 2021 to $3 trillion by 2027. Satisfied customers can opt in and contribute user-generated content like testimonials, personal success stories or videos. In return, participating customers receive rewards like gift cards or charitable donations. Your reps can spend more time selling and less time writing.