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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

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2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Power Digital Marketing

And in this evolved landscape, three platforms have emerged as the power players rewriting the rules of retail media: Walmart, Amazon, and Instacart. And that’s where retail media becomes mission-critical. Walmart Connect: Where Scale Meets Precision With 150M+ weekly shoppers , Walmart isn’t just a retailer—it’s a retail media giant.

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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

Retail media networks (RMNs) are a rapidly growing channel for advertisers. The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer.

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Getting the most out of AR and VR experiences

Martech

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. When retailers make the jump to AR and VR, they should take a holistic approach and not depend too much on a single platform. More revenue and data.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

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Watching B2B TV: Thursday’s Daily Brief

Martech

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Co-founders Jeff Bodzewski and Justin McAneny recently shared some best practices with us as marketers pick and choose from this emerging channel. Read more here.

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Retail media: Why growth is moving off-site and in-store

SmartBrief - Marketing

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

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