Content Marketing Institute

JULY 29, 2021

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading → The post How to Create Winning Sales-Enablement Content appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 141

Rock Content

APRIL 8, 2023

Making sales is perhaps the oldest and most vital part of running a business. However, making a sale has never been harder in today’s competitive climate. Among the best tools to use today is sales enablement software. But, are sales enablement tools really worth the expense? What Is Sales Enablement?

Logistics 86

Logistics CRM Customer Acquisition Marketing Strategy 86

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

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Price Analytics CRM User-Generated 112

Kuno Creative

MARCH 2, 2023

When marketing and sales leaders come together to prepare a sales enablement plan , they typically include efforts like writing case studies and email templates, fostering interdepartmental communication and hosting sales training.

Communications 91

Communications Place Marketing Marketers 91

Influence & Co

MAY 25, 2022

Sales and marketing teams are increasingly on the same page about needing content marketing for sales enablement, given that it’s been shown to lead prospects deeper into their buyer journeys and make sales representatives more effective overall.

Content Marketing 104

Content Marketing Marketing Marketers 104

Industrial Marketer

APRIL 13, 2021

The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. Effective sales enablement does more than align the marketing and sales teams.

Marketing 98

Marketing Marketers 98

Kuno Creative

OCTOBER 5, 2023

No matter which way you slice it, your company’s success hinges on your sales team closing more deals. The faster and easier reps ink new business, the better your bottom line.

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Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Capabilities of sales enablement platforms.

Transform 108

Transform Analytics Communications Marketing 108

Influence & Co

MAY 4, 2022

Just as you wouldn’t send troops into battle unarmed, you shouldn’t send your sales force into conversations without the right tools. And for your sales team, the greatest secret weapon is sales enablement content.

Content Marketing 102

Content Marketing Marketing Marketers 102

Customers.ai

JULY 9, 2022

Today I’m going to show you how to superpower your sales team with sales enablement tools designed to help you improve processes, increase productivity, and close more deals. But with the right sales enablement software, your team can streamline the sales process, find more unicorn leads, and generate more revenue.

CRM 60

CRM B2C Management Education 60

Martech

MARCH 3, 2022

Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through training and coaching. Explore top sales engagement platforms in the first edition of this MarTech Intelligence Report. Click here to download!

Price 97

Price User-Generated CRM Education 97

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? How-to videos. Case studies.

CRM 113

CRM Marketing Marketers Communications 113

Martech

MAY 6, 2022

Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. These integrations will facilitate the distribution of content created in Ceros to sales teams within the sales enablement tools they use daily.

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Whitepaper eBook Digital Marketing Branding 82

Kuno Creative

NOVEMBER 10, 2022

For some organizations, attempting to align your sales and marketing team feels like playing the lottery — you keep trying because the payoff would be huge; but deep down, you don’t expect it to happen. Unfortunately, by failing to align sales and marketing, you’re leaving money on the table. According to data shared by Inc.

Marketing 78

Marketing Marketers Digital Marketing 78

Pam Didner

FEBRUARY 22, 2022

A common problem many of my clients face is how to clearly and effectively communicate with sales, and I can understand why – supporting sales is tricky and delicate. Here are 6 easy steps you can follow to boost good communications with sales reps. I understand your pain because I have supported sales for a long time.

Communications 65

Communications Price Management Content Marketing 65

Rock Content

JUNE 16, 2020

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. In this article, we’ll show 3 ways to use interactive content for sales enablement, aiming to conquer and retain more customers.

Transform 75

Transform Digital Marketing Entertainment Marketing Strategy 75

Influence & Co

MAY 2, 2022

Sales enablement is where sales and marketing overlap. It can mean different things for different companies, but it often involves content including whitepapers, pitch decks, case studies and emails (aka anything that helps the sales team educate and nurture prospective clients).

Whitepaper 69

Whitepaper Education Marketing Marketers 69

Kuno Creative

AUGUST 4, 2022

The same holds true for sales enablement. And deploying the wrong sales enablement tools, tech and processes will not only consume a tremendous amount of valuable resources but can also jeopardize your ability to close high-dollar deals. Just because you’re doing it doesn’t mean you’re doing it right.

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Base.ai

MAY 15, 2023

Part 2: How do you approach Sales Enablement ? Key Takeaways: Own it, but try to get sales and CS in as early in the process as possible so you aren’t working in silo. Q: References are a sales enablement strategy, and having a strong relationship with Sales is key to your success.

Whitepaper 52

Whitepaper Communications Customer Management 52

OnDemand CMO

MAY 11, 2023

With over 30 years of experience, I’ve helped companies of all sizes communicate their unique stories to customers through marketing strategy, positioning, messaging, content marketing, channel marketing, lead generation, and sales enablement—utilizing the above as my “superpowers.” I’m happy to contribute!

CMO 70

CMO Price Communications Marketing Strategy 70

Adobe Experience Cloud Blog

JANUARY 24, 2017

Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. How, for example, is one supposed to “utilize effective sales collaboration and engagement techniques?” The best way to do that? Quick Reference Stats List.

Thought Leadership 110

Thought Leadership Analytics Product Advertising 110

Pam Didner

JANUARY 6, 2020

Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? In this webinar, Pam Didner will help you think beyond your day-to-day marketing routine and share creative ways to leverage your existing marketing elements to better support your sales team.

Marketing 82

Marketing Marketers Digital Marketing Marketing Strategy 82

Zumvu

SEPTEMBER 1, 2022

Some companies believe that sales reps need nothing besides proper sales tactics and sales skills to effectively sell products or services.

Product 105

Product 105

Content Marketing Institute

OCTOBER 28, 2022

That’s the challenge sales teams face every day. How do you tell a compelling story to an audience that already knows the ending? Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →

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Rock Content

APRIL 21, 2020

Bridging the gap between marketing and sales means smarter approaches when dealing with potential customers. That’s why you need a sales enablement content strategy. Besides that, having a sales enablement content strategy helps define the purpose of your creations and how they allow you to reach your goals.

Key Performance Indicator 52

Key Performance Indicator Product Marketing Plan Customer 52

Adobe Experience Cloud Blog

APRIL 28, 2015

Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content.

Marketing Automation Platform 130

Marketing Automation Platform Thought Leadership CRM Education 130

Rock Content

APRIL 20, 2020

That said, many businesses are each day investing more in sales enablement strategies and in hiring a sales enablement manager to lead and develop such tasks. What does a sales enablement manager do? What skills should a sales enablement manager have? What does a sales enablement manager do?

Management 52

Management Communications Customer Journey Product 52

Marketing Insider Group

JUNE 30, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […].

Marketing 85

Marketing Marketers Content Marketing 85

Marketing Insider Group

OCTOBER 17, 2017

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do […].

Marketing 43

Marketing Marketers Content Marketing 43

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again.

Marketing 65

Marketing Marketers Health Education 65

Marketing Insider Group

JUNE 14, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […].

Marketing 51

Marketing Marketers Content Marketing 51

SMEI

JANUARY 13, 2024

. “As a community, we can come together and learn to adopt AI tools to be better contributors as sales and marketing professionals. ” -Willis Turner, President & CEO, SMEI Learn More About Sales & Marketing AI Vanguards! Join SMEI’s new and exclusive Sales & Marketing AI Vanguards group today !

Marketing 226

Marketing Marketers Education Analytics 226