Remove these-3-types-of-content-will-fuel-your-inbound-marketing-efforts
article thumbnail

How to use digital PR to drive backlinks and business growth

Search Engine Land

Buying links is considered spam, consequently reducing your brand’s trust and credibility, and possibly putting you up as a manual penalty case from Google. What’s more, it’s well known that backlinks are an important part of SEO, but they have just as much impact on other parts of your business, too.

PR 97
article thumbnail

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

Hubspot Marketing

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 social media reports to help showcase your expertise in 2021

Sprout Social

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data.

Finance 129
article thumbnail

Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? Entering a new market with an existing product. Relaunching your brand.

article thumbnail

Content Automation: How is it changing content marketing

Scoop.it!

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business.

article thumbnail

How to do keyword research for SEO and beyond

Sprout Social

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. With that said, not every keyword is going to make sense for your business, and not every query related to your niche is actually going to turn out to be a highly searched keyword.

SEO 102
article thumbnail

Are You Generating Demand or Just Identifying It?

Content Marketing Institute

Marketers make markets. Apple successfully created a market where none existed. But creating markets isn’t just related to introducing new, revolutionary products. Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. Great marketing makes markets.