Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

OnPassive Marketing

MAY 6, 2022

Social media marketing is the process of promoting your company or brand on social media platforms in order to increase brand awareness and reach potential customers. One way that you can engage with potential customers on social media is by using hashtags. Why Use Hashtags In Social Media Marketing?

Social Media Marketing 73

Social Media Marketing Finance Marketing Marketers 73

Martech

DECEMBER 8, 2023

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

User-Generated 118

User-Generated Marketing Marketers Branding 118

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

FEBRUARY 27, 2023

In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. On Mastodon, users can explore different servers according to their favorite topics of interest or industry spheres. Image Source What can you do on Mastodon?

Social Media Marketing 110

Social Media Marketing Thought Leadership Marketing Marketers 110

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Establish a Marketing Calendar. Sources: S.

Social Media Marketing 143

Social Media Marketing Marketing Strategy Thought Leadership B2C 143

Neil Patel

AUGUST 31, 2021

Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot. From that, you can build campaigns and content around topics that matter. What Are Twitter Trending Topics and How Do They Work? Twitter trending topics are based mainly on Twitter’s algorithm.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. How Twitter trending topics work. How to find trending topics on Twitter.

Promotion 127

Promotion User-Generated Advertising Advertisers 127

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 109

Social Media Marketing Entertainment Transform Marketing 109

Marketing Insider Group

SEPTEMBER 19, 2017

Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group. But the results can vary, and tracking and monitoring tangible success can be difficult.

Social Media Marketing 71

Social Media Marketing Marketing Marketers 71

Content Marketing Institute

NOVEMBER 6, 2018

That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Sprout Social

MAY 1, 2018

From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing. May will have plenty of social media expert guests to bring their insights and expertise. Add event to calendar.

Social Media Marketing 110

Social Media Marketing Management Branding Marketing 110

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. During this weekly Twitter Chat we discuss important industry topics and challenges. For those of you who have joined us in the past, thank you. November 23, 2016: No Chat This Week.

Social Media Marketing 82

Social Media Marketing Education Management Branding 82

Jeff Bullas

MARCH 1, 2023

It can also be a challenge to understand how many to use, what topics are trending, as well as which hashtags your target audience is likely to follow. You’ll be able to use its search box to enter a topic or keyword that you want your hashtag to relate to. That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. Breaking News about Social Media Networks.

Social Media Marketing 50

Social Media Marketing Marketing Marketers Analytics 50

Sprout Social

JANUARY 3, 2017

Check out the topics for January and join in on the conversation on Twitter. Join our Facebook community for weekly notifications or take note on the topics and dates below. January 4, 2017: Maintaining a Social Media CRM. We’ll pull out our crystal ball and talk social media marketing predictions for 2017.

CRM 61

CRM User-Generated Social Media Marketing Education 61

Sprout Social

MARCH 1, 2017

CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Check out the topics we’ll cover this March and click the “Add to Calendar” buttons to add a meeting notice with all of the chat details to your calendar.

Social Media Marketing 56

Social Media Marketing Market Trends Marketing Strategy Branding 56

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the best AI social media tools? What is AI for social media? What is AI for social media? Let’s get into it.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

To break through these barriers, marketers will have to evolve and oftentimes change the organizations way of thinking. Once they do this, they will reap the rewards that come from successful B2B social media marketing practices. You can’t expect to build relationships if you are not responding to your audience.

Social Media Marketing 113

Social Media Marketing User-Generated Marketing Marketers 113

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

JANUARY 29, 2017

#SproutChat is the perfect place to gain new insight and keep your social strategies moving forward. CST to learn and share best practices about social media marketing and community building. February 15, 2017: Discussing Marketing Success With Evernote. Just jump on Twitter every Wednesday from 2-3 p.m.

Social Media Marketing 49

Social Media Marketing Management Place Product 49

Martech

OCTOBER 6, 2023

“Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? “The LLaMa LLM seems to be gaining some popularity among certain corners of the market.

Social Media Marketing 138

Social Media Marketing Advertising Advertisers Place 138

Rock Content

MARCH 11, 2024

Each year, businesses consider what they can afford to spend on content marketing and what they get from it. For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenue? The benefits of content marketing can be subtle, though.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Hubspot Marketing

MAY 16, 2023

For example, users might make boards centered around topics like “Inspirational Quotes” or “Bedroom products.” Furthermore, 54% of social media marketers report using short-form videos like TiKTok videos and IG Reels in their strategy. These platforms enable you to start conversations about a topic.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research?

Market Research 143

Market Research Social Media Marketing Marketing Marketers 143

Hubspot Marketing

JUNE 20, 2022

Monitoring – It’s important to know how your brand is perceived online, so you’ll need to monitor mentions of your brand as well as topics within your industry. This is a necessary part of every social media strategy. While that is the average, some marketers post more or less depending on the platform.

Social Media Marketing 142

Social Media Marketing User-Generated Marketing Marketers 142

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. Contribute to collaborative articles. Share videos, images, and carousels.

SEO 99

SEO User-Generated Thought Leadership Social Media Marketing 99

Martech

OCTOBER 11, 2023

Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn.

Pharmaceutical 126

Pharmaceutical Thought Leadership B2C Social Media Marketing 126

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 106

Social Media Marketing Key Performance Indicator Influencer Marketing Management 106

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload. 

Social Media Marketing 93

Social Media Marketing Product Marketing Marketers 93

SocialPilot

JANUARY 26, 2024

Let’s get back to the topic. AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. .”

Transform 77

Transform User-Generated Marketing Marketers 77