AWeber

AUGUST 1, 2025

Effective header elements include: Company logo (optimized for mobile viewing) Newsletter name or tagline Clear brand colors consistent with your website Navigation links (optional, but useful for web versions) Strategic Image Selection Images should evoke emotion and support your message , not just fill space.

Product

Litmus

APRIL 23, 2021

When you first start writing reports, you spend hours trying to figure out the best font to use. So stop trapping your message in images, and start using live text with web safe fonts and web fonts instead. In this blog post, I’ll break down: Web fonts vs. web safe fonts.

Place

Litmus

DECEMBER 28, 2023

And for us email folks, coding an email is a very specific use of HTML. That specific use is different than the web-based HTML you may be more familiar with and comes with all its own complexities. Let’s dive in and look at what sets HTML for email design apart. Links: The <a> tag is used to create hyperlinks.

Branding

Hubspot Marketing

JUNE 21, 2019

When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email. HTML emails are easy to spot -- most of the styled, multimedia marketing emails in your inbox are HTML emails. How to Create an HTML Email. This guide offers a solid overview of coding a basic HTML email.

User-Generated

Hubspot Marketing

MAY 1, 2018

Today, it’s almost impossible to maintain a successful business without a fully functional, responsive, SEO-compatible website -- but you don’t have to shell out the big bucks to afford one. The free website builders we're sharing today offer SEO benefits, embedded analytics systems, mobile optimization, and professional-looking templates.

eCommerce

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Shortly after the first HTML webpage was created in 1989 by CERN, emails also took the leap towards being visually pleasing. User interaction and user experience increased with hyperlinks, colors, images, and use of different system fonts. Custom Font Support. Hyper-Personalization.

Thought Leadership

Litmus

APRIL 11, 2019

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. Web fonts allow web designers to be more creative with their typography , enabling them to choose non-standard fonts in their designs. Why web fonts?

Place