Martech

APRIL 24, 2025

That change will require a marketing transformation across all channels. Dig deeper: How generative AI is impacting email marketing software Will people accept it? This inbox transformation is not happening today. This inbox transformation is not happening today. Is this happening already? ” I get that.

Transform

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing. Its perfect.

Transform

Hubspot Marketing

APRIL 23, 2025

UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. She told me about a product launch where they heavily relied on PR and assumed media coverage alone would generate conversions. Source In fact, Duolingos TikTok has become a masterclass in viral content, consistently generating earned media.

PR

Welcome Software

APRIL 17, 2025

It stands for Controlled-experiment Using Pre-Existing Data, a clever statistical trick to reduce variance by using historical user behavior before the test begins. While AI can help generate test ideas and analyze results, it can't solve the core problem of needing sufficient data to make confident decisions. Why does this happen?

Transform

Hubspot Marketing

APRIL 22, 2025

Right now, AI agents sit squarely in the next generation of AI tools: developing quickly but not quite ready for the limelight. Still, Deloittes latest State of Generative AI in the Enterprise report urges companies to prepare their strategies and workflows for agentic AI. One area I find most compelling is agentic AI.

User-Generated

Martech

APRIL 10, 2025

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. Due to either user reluctance or cost, most organizations find that it is still very difficult to create sufficient metadata to enable pin-point asset retrieval and to effectively reuse assets.

Whitepaper

Animalz blog

APRIL 9, 2025

Even relatively simple concepts, like transforming a webinar into a blog post and social snippets, require decisions about what to extract, what tone to use, how to structure it, when to review it, and how to break it apart for different platforms. It involves clear stages for input, generation, review, and publishing. Whos it for?

Transform

Hootsuite

APRIL 2, 2025

Create participative storytelling experiences Another social media strategy Hilton uses is capitalizing on user-generated content and encouraging the participation of guests and followers. On Instagram, for example, Hilton shares many photos and videos created by real-world users. Source: @hilton 5.

Branding

Martech

APRIL 16, 2025

The reports findings suggest that data, in general, seems to put business leaders under pressure: 76% of business leaders feel increasingly pressured to back their arguments and claims with data. Tableau Next will help automate repetitive tasks like cleaning, transforming and visualizing data, the company said.

Transform

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. A single post from a creator can spark a buying frenzy, with users flocking to Amazon to check product details.

Branding

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends

Sachs Marketing Group

APRIL 7, 2025

It can learn from user behavior, make decisions in real time, and optimize campaign outcomes automatically. How AI Is Transforming Marketing Automation Personalization at Scale AI excels at analyzing vast datasets to uncover user preferences and customer behavior.

Transform

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. AI agents can also assist in generating meaningful pipeline through various marketing activities.

Transform

Vertical Response

APRIL 19, 2025

Key Takeaways Start with a clear and optimized signup form to boost email subscriptions by enhancing user experience. Create a Clear Signup Form The foundation of any successful email list is a clear and user-friendly signup form. Utilize social media and landing pages strategically to promote signups and engage a wider audience.

Email Marketing

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z

Lynton Web

APRIL 9, 2025

For brands using HubSpot, create implementation paths based on their current usage level whether they're new to the platform, have an underutilized portal, or are experienced users. Optimize Website Lead Generation Your lead management system begins with website lead capture, so standardizing form strategy across brand websites is crucial.

Management

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Boost engagement with trending audio TikTok users love audios.

Transform

Martech

APRIL 17, 2025

This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. Brandlight introduced a platform for measuring and shaping brand visibility in AI-generated search results. The platform enables brands to influence AI-generated answers to align with business objectives.

Transform

Animalz blog

APRIL 5, 2025

Focus on improving these foundational KPIs before expecting gains in user engagement or business outcomes. Search Impressions Search impressions is the measure of how many times your website appears in search results, regardless of whether users click on your listing. Place CTAs where they align naturally with content and user intent.

SEO

Welcome Software

APRIL 25, 2025

AI isn’t just here to write blog posts or generate chatbot scripts anymore—it’s now your new best friend when it comes to optimizing content that actually performs. Example prompt : "Take our top-performing blog post on digital transformation and adapt it for the German market. and what doesn't.

Transform

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social.

Gen Z

SocialPilot

APRIL 10, 2025

High Pricing and Expensive Plans: Many users say that Trustpilots pricing is high, especially for small businesses. Verified User in Construction It is the most expensive review platform out there. Verified G2 Review Poor Customer Support: Users frequently mention slow response times and unhelpful customer service.

Management

Martech

APRIL 14, 2025

For more insights on how AI is transforming marketing, you can refer to the article on MarTech AI in marketing: Examples to help your team today. Dig deeper: How to build interactive applications with generative AI What do AI apps mean for the future of SaaS martech vendors? Give it a try. appeared first on MarTech.

Transform

Backlinko

APRIL 10, 2025

SEO reporting transforms raw data into actionable decisions. Save Time with Ready-Made Templates If youre short on time and dont want to build your SEO reports from scratch, Semrush has you covered with ready-made templates: These templates help you quickly generate reports for common SEO tasks.

SEO

Lynton Web

APRIL 23, 2025

Integration transforms these transactions into actionable insights that drive deeper engagement. Corporate leaders are left making crucial budget decisions based on incomplete data and gut feelings rather than measurable results. It's a relationship opportunity waiting to be leveraged.

Management

Brian Solis

APRIL 19, 2025

How do you use generative AI? What if I told you that, according to one research study, the number one application for generative AI is to help with mental health and loneliness? Generation N’s AI Mindshift: Forging the Novel Economy of Creativity, Connection & Change We are witnessing a Mindshift in how people interact with AI.

Transform

Scoop.it!

APRIL 17, 2025

Today, artificial intelligence is transforming this process by automating discovery, enhancing personalization, and addressing quality control challenges. It can also enhance the overall content consumption experience by filtering out low-quality information and highlighting credible sources , ensuring that users receive trustworthy content.

Transform

Martech

APRIL 11, 2025

Here’s what’s new: Visual Suite in One Design Visual Suite in One Design lets users create different marketing materials within a single design space, from presentations and documents to videos and websites. The unified approach streamlines users’ workflow from ideation to delivery.

Transform

Hubspot Marketing

APRIL 7, 2025

These platforms came together to transform our content from largely informational into an ever-present part of our target customers lives. At the same time, weve also seen that HubSpot content actually performs really well within AI-generated responses. We invested in channels like YouTube, podcasts, and social media.

Transform

Martech

APRIL 1, 2025

The go-to-market (GTM) landscape is undergoing a fundamental transformation. The demise of traditional GTM pillars The reliance on paid search as the primary engine for lead generation is no longer sustainable. “It is dead. I can’t say it’s dead dead, but it is not the primary anymore.”

Transform

Duct Tape Marketing

APRIL 9, 2025

With decades of experience spanning marketing, tech, and SaaS, Prasanna brings sharp insights into the rapidly evolving landscape of search engine optimizationespecially as AI transforms how users interact with search. We explore the future of SEO in the age of Google AI, AI search results, and the zero-click search era.

SEO

SocialPilot

APRIL 23, 2025

Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. Generate leads? ” This tactic can even help boost impressions and click-through rates, as users generally continue watching the video when the hook is enticing enough.

Social Media Marketing

Hubspot Marketing

APRIL 14, 2025

SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. Its incredibly useful for tasks like generating content outlines, analyzing customer sentiment, helping us spot patterns we might have missed, he said. How can you possibly appeal to users that quickly?

Branding

SocialPilot

APRIL 30, 2025

Instagram’s transformation from a straightforward photo-sharing app to a global social media powerhouse is nothing short of extraordinary. billion monthly active users world overit’s clear that Instagram is a fertile ground for marketers, especially in the realm of visual content like images, Reels, and videos.

Transform

Hubspot Marketing

APRIL 14, 2025

SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. Its incredibly useful for tasks like generating content outlines, analyzing customer sentiment, helping us spot patterns we might have missed, he said. How can you possibly appeal to users that quickly?

Branding