April, 2025

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Why AI proficiency is today’s must-have marketing skill

Martech

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Recent U.S.

Transform 126
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How AI is changing the rules of web traffic

Martech

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 132
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AI-powered martech releases and news: April 24

Martech

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Transform 104
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9 essential tips for building a website that drives conversions

Martech

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 126
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5 simple AI-generated apps for marketers (and the prompts to start building them)

Martech

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. The user should be able to input a topic, target audience, and desired tone.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Lead generation? These experiences brought Pinterests online community to life, entertaining audiences while also yielding valuable user-generated content (UGC) for social media sharing. Augmented reality (AR) and gamification are at the forefront of this movement, transforming passive spectators into active participants.

Branding 112
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Beyond tagging: High-value GenAI use cases for DAM by Vertesia

Martech

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. Due to either user reluctance or cost, most organizations find that it is still very difficult to create sufficient metadata to enable pin-point asset retrieval and to effectively reuse assets.