May, 2025

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The 8 Core Reports of the Growth Marketing Leader

The Marketing Operations Leader

1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). 4️⃣ Customer Lifetime Value by Segment This report shows the average lifetime value of customers by segment (e.g., Product/Customer Marketers : Individuals with deep customer empathy and strategic insight.

Transform 130
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Attracting Customers: How the AIDA Model Fuels Inbound Marketing

Aspiration Marketing

Or maybe you're generating leads, but they're not converting into customers. This disconnect often stems from a misalignment between your marketing strategy and the customer's natural journey. When integrated with inbound marketing, AIDA provides a structured approach to capturing and guiding potential customers.

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Integration isn’t a martech problem, it’s an organizational one

Martech

The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos. If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. ” The answer is typically no.

Transform 108
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10 insights for marketing and MOps leaders from the State of Martech 2025 report

Martech

Prioritize open and interoperable martech platforms You’re facing a future that involves customers’ or third-party agents acting within customer journeys. You can leverage these capabilities to gain richer customer understanding and personalize communications. Promoting a culture of experimentation.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies.

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Why the future of marketing depends on a smarter MOps function

Martech

The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnichannel customer experiences and the growing need for data democratization. Enhancing data governance.

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5 drivers of full-funnel growth with CRM and CDP data

Martech

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. However, this ignores varying customer quality.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Whether you’re just starting your AI journey or looking to refine your approach, this session will give you the tools to thrive in the AI-driven future.