Adobe Experience Cloud Blog

JUNE 5, 2018

And even better: I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot. New York Times uses a very creative strategy for this. Yet another method which is increasingly used by marketers and popular accounts from all around the world involves the usage of live videos.

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User-Generated eBook Thought Leadership Promotion 134

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. Key marketing metrics drive everything that my team does, and ultimately those metrics need to be reported all the way up the ladder. Engagement .

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Adobe Experience Cloud Blog

APRIL 10, 2018

By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Agile and competitive strategies are never created in bubbles. Influencers in your industry. Build Relationships With Influencers. Industry themes and trends you’d want to track.

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Management Whitepaper Thought Leadership Promotion 133

Hubspot Marketing

AUGUST 16, 2018

Each works towards the same reputation-building goal but use different strategies to get there. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. Influencer marketing. Guess what?

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Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. While product offerings and marketing tactics may change, this foundation remains the same. It is, but the influencer scene is about more than brand awareness for REVOLVE.

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Hubspot Marketing

JULY 10, 2018

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel.

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Hubspot Marketing

SEPTEMBER 11, 2018

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300 , and if you become more successful, like yogi Rachel Brathen , you could be making $25,000 per post. However, you could be more marketable than you think. Specificity is key.

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Fashion Food Promotion Health 145

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing? How Does Customer Success Marketing Fit Into Your Org? .

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Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Law 134

Law Thought Leadership Marketing Marketers 134

Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished.

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Promotion Transform Price Influencer Marketing 111

Marketing Insider Group

JANUARY 29, 2018

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

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Content Marketing Influencer Marketing Marketing Marketers 55

Marketing Insider Group

DECEMBER 10, 2018

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

Marketing Strategy 112

Marketing Strategy Marketing Marketers 112

Content Marketing Institute

OCTOBER 26, 2018

Successful content marketing depends on creating and amplifying exceptional content. In this post I look at the issues, including the importance of an amplification strategy and content that achieves both links and shares. Social shares have not kept pace with the amount of content available, and content marketers have felt the impact.

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Promotion SEO Content Marketing User-Generated 111

Adobe Experience Cloud Blog

MAY 21, 2018

Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. Vendor Strategy Realized. They provide the backbone of the marketing technology infrastructure. So what should you do?

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Transform Whitepaper Thought Leadership CRM 134

Hubspot Marketing

APRIL 9, 2018

Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym. For instance, #marketing is incredibly broad and attracts all types of posts. Test Out Related Hashtags.

User-Generated 145

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Content Marketing Institute

SEPTEMBER 12, 2018

If your brand works with paid online influencers , you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a dilemma that occurs when paid tastemakers use artificially inflated follower numbers to increase their asking rate for engaging their audience on behalf of a brand. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Fashion 111

Marketing Insider Group

JANUARY 8, 2018

Micro-influencers who can pack a trust-building punch. Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? Interactive video.

Marketing Strategy 112

Marketing Strategy Content Marketing Marketing Marketers 112

Adobe Experience Cloud Blog

AUGUST 14, 2018

It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many articles with best practices, proven strategies, and statistics.

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Content Marketing Thought Leadership Marketing Marketers 118

Adobe Experience Cloud Blog

MAY 11, 2018

It’s also imperative for success in today’s marketing arena—at the enterprise level and especially in a startup environment. What’s a “Fearless Marketer” Anyway? In my opinion, a fearless marketer is someone willing to take risks that their peers and friends aren’t. Still, fearless marketers aren’t deterred.

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Thought Leadership Customer Acquisition Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Transforming loyalists into advocates is a vital strategy brands shouldn’t overlook, especially in a world where peer recommendations are far more influential than branded messages. Knowing your audiences’ interests allows you to create smarter, more relevant messaging strategies. Capitalize on Media Preferences.

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Transform Branding Thought Leadership Price 109

Sprout Social

AUGUST 28, 2018

Is your Facebook marketing strategy translating to traffic and leads? By now, most marketers understand the need for tools to measure their efforts. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed. Viralwoot : Viralwoot is a complete Pinterest marketing tool.

Analytics 112

Analytics Price Influencer Marketing Social Media Marketing 112

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Marketing 145

Marketing Marketers SEO CRM 145

Content Marketing Institute

MAY 11, 2018

Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

MAY 18, 2018

If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. It’s no longer a question of whether you should use Stories in your Instagram strategy, but how you should do it. McCall , an Instagram marketing expert? Click To Tweet.

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Entertainment Promotion Content Marketing Influencer Marketing 111

Content Marketing Institute

MAY 16, 2018

Take these steps for visualizing your strategies to become more productive in your (and your team’s) day-to-day life. Creating a visual of your strategy. I don’t know about you but when I get asked, “What’s the strategy for accomplishing x,” I immediately feel anxious. It’s too overwhelming and too dense to fully retain.

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Product Transform Marketing Strategy Content Marketing 111

Adobe Experience Cloud Blog

AUGUST 9, 2018

What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role.

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Thought Leadership Marketing Marketers Customer 103

Hubspot Marketing

OCTOBER 23, 2018

Instagram has proven a worthwhile investment for marketing purposes. You're able to market your products to a more targeted and engaged audience, and it's cheaper than more traditional forms of paid advertising. Let's delve into the five strategies you'll need to employ to get the most out of Instagram.

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Influencer Marketing Advertising Advertisers Food 111

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

Customer 134

Customer Thought Leadership Analytics Finance 134

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. TIP: The first step in a successful Instagram strategy is to know your audience members so you can create relevant content for them. It hired a team of influencers with highly engaged audiences to showcase the product in creative ways.

Food 112

Food User-Generated Retail Fashion 112

Content Marketing Institute

MAY 24, 2018

This strategy is open to interpretation, but the key steps include: Choose a core content topic. Find other brands or influencers with content about it. We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it.

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Hubspot Marketing

AUGUST 14, 2018

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. Budweiser Influencer Marketing Case Study" by Anomaly.

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Adobe Experience Cloud Blog

MARCH 2, 2018

As you track the source of your lead through the funnel, you can quickly determine what is working and what is not in your marketing strategy. Although it’s best to start with optimized lead sources when you roll out your marketing automation platform , it’s never too late to spruce up your instance.

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Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for. Enter customer marketing. Tapping into Your Influencer Network. Creating a Community .

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Customer Marketing Customer Direct Mail Thought Leadership 107

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Sprout Social

OCTOBER 16, 2018

Marketing for beauty brands affords a ton of creative freedom. Tag-a-friend contests and giveaways that encourage UGC are low-hanging strategies for brands to instantly introduce themselves to entirely new audiences. Beauty industry social media marketing trends and must-do’s. Investing in video marketing.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Adobe Experience Cloud Blog

OCTOBER 18, 2018

Here’s the truth: All marketers think their creative is “good” until it is tested. Some marketers might lean on a flashy web page to reel in consumers’ interest. Experimenting with different creative strategies is essential. Avoiding the Pitfalls. 6 Ways to Master Persuasion in Your Creative.

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