Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Transforming loyalists into advocates is a vital strategy brands shouldn’t overlook, especially in a world where peer recommendations are far more influential than branded messages. Knowing your audiences’ interests allows you to create smarter, more relevant messaging strategies. Capitalize on Media Preferences.

Transform 109

Transform Branding Thought Leadership Price 109

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. Key marketing metrics drive everything that my team does, and ultimately those metrics need to be reported all the way up the ladder. Engagement .

User-Generated 134

User-Generated Thought Leadership Marketing Marketers 134

Marketing Insider Group

JANUARY 8, 2018

Micro-influencers who can pack a trust-building punch. Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? Interactive video.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. While product offerings and marketing tactics may change, this foundation remains the same. It is, but the influencer scene is about more than brand awareness for REVOLVE.

User-Generated 134

User-Generated Thought Leadership Shoppers Branding 134

Content Marketing Institute

SEPTEMBER 12, 2018

If your brand works with paid online influencers , you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a dilemma that occurs when paid tastemakers use artificially inflated follower numbers to increase their asking rate for engaging their audience on behalf of a brand. Click To Tweet.

Influencer Marketing 109

Influencer Marketing Marketing Marketers Fashion 109

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for. Enter customer marketing. Tapping into Your Influencer Network. Creating a Community .

Customer Marketing 107

Customer Marketing Customer Direct Mail User-Generated 107

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing? How Does Customer Success Marketing Fit Into Your Org? .

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Law 134

Law Thought Leadership Marketing Marketers 134

Hubspot Marketing

AUGUST 16, 2018

Each works towards the same reputation-building goal but use different strategies to get there. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. Influencer marketing. Guess what?

PR 133

PR Communications Inbound Marketing Management 133

Adobe Experience Cloud Blog

MAY 21, 2018

Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. Vendor Strategy Realized. They provide the backbone of the marketing technology infrastructure. So what should you do?

Transform 134

Transform Whitepaper CRM Thought Leadership 134

Hubspot Marketing

SEPTEMBER 11, 2018

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300 , and if you become more successful, like yogi Rachel Brathen , you could be making $25,000 per post. However, you could be more marketable than you think. Specificity is key.

Fashion 140

Fashion Food Promotion Health 140

Adobe Experience Cloud Blog

MAY 11, 2018

It’s also imperative for success in today’s marketing arena—at the enterprise level and especially in a startup environment. What’s a “Fearless Marketer” Anyway? In my opinion, a fearless marketer is someone willing to take risks that their peers and friends aren’t. Still, fearless marketers aren’t deterred.

Thought Leadership 134

Thought Leadership Customer Acquisition Marketing Marketers 134

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. You need to create videos for your website.

Fashion 110

Fashion Millennials Education Video Marketing 110

Sprout Social

OCTOBER 16, 2018

Marketing for beauty brands affords a ton of creative freedom. Tag-a-friend contests and giveaways that encourage UGC are low-hanging strategies for brands to instantly introduce themselves to entirely new audiences. Beauty industry social media marketing trends and must-do’s. Investing in video marketing.

User-Generated 102

User-Generated Promotion Entertainment Branding 102

Sprout Social

OCTOBER 23, 2018

Influencers, celebs and even politicians have all experimented with buying followers in the past. Read on to learn strategies for engaging audiences & bringing in organic followers. Instagram organic growth, just like any genuine social media follower strategy, relies on great content. Companies tap into the $6.48

User-Generated 111

User-Generated Health Branding Place 111

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

This dramatic shift is showing a reality that digital marketers have felt for a long time. With integrated campaigns, marketers all too often try to use one video to fill multiple roles. Next, mid-funnel methods include everything from paid social to influencers and even landing page content. They create a beautiful TV spot.

Transform 113

Transform Thought Leadership Advertising Advertisers 113

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Start with strategy.

Manufacturing 92

Manufacturing Content Marketing Marketing Marketers 92

Content Marketing Institute

FEBRUARY 5, 2018

Even Facebook has dumped millions into paying influencers to use Facebook Live. Brands like HubSpot are taking full advantage of this strategy: Using short video clips based on the latest blog post has helped drive tons of engagement. Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Click To Tweet.

Promotion 167

Promotion User-Generated Content Marketing Branding 167

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. What is content marketing? We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Does content marketing work?

Content Marketing 109

Content Marketing Education Marketing Marketers 109

Hubspot Marketing

APRIL 9, 2018

Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym. For instance, #marketing is incredibly broad and attracts all types of posts. Test Out Related Hashtags.

User-Generated 145

User-Generated Branding Analytics Promotion 145

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Marketing 143

Marketing Marketers SEO CRM 143

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . 1,000: Take the marketing team to dinner. CMWorld Click To Tweet.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Adobe Experience Cloud Blog

MARCH 2, 2018

As you track the source of your lead through the funnel, you can quickly determine what is working and what is not in your marketing strategy. Although it’s best to start with optimized lead sources when you roll out your marketing automation platform , it’s never too late to spruce up your instance.

Thought Leadership 133

Thought Leadership Marketing Automation Platform Management Place 133

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. So, how does content marketing fit into all of this? In case you’re not sure, it’s okay, many people are challenged by what exactly content marketing does.

SEO 113

SEO Content Marketing Thought Leadership Education 113

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 18, 2018

Here’s the truth: All marketers think their creative is “good” until it is tested. Some marketers might lean on a flashy web page to reel in consumers’ interest. Experimenting with different creative strategies is essential. Avoiding the Pitfalls. 6 Ways to Master Persuasion in Your Creative.

Thought Leadership 134

Thought Leadership Product Customer Branding 134

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Adobe Experience Cloud Blog

MARCH 8, 2018

Products may have different packages across various markets. In a rural market, a consumer is likely to use mason jars for canning or storage. In an urban market using a mason jar as a beverage glass is trendy. In the urban market, they’ll be placed in the dining-ware aisle or even at a department store.

Thought Leadership 134

Thought Leadership Food Branding Place 134

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels?

Key Performance Indicator 77

Key Performance Indicator Analytics Promotion Communications 77

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. Transparency as a Strategy. “ Transparency as a Strategy. “

Branding 134

Branding Thought Leadership Law Communications 134

Content Marketing Institute

NOVEMBER 16, 2018

Search is one of the most vital – and misunderstood – components of a content distribution strategy. You’ll find the highlights of our conversation filmed at Content Marketing World 2018 in the video below. How Voice-Activated Tech Will Change Content Marketing. Latest word on voice. Google gobbling your lunch?

SEO 93

SEO Health Content Marketing Branding 93

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Sprout Social

JULY 30, 2018

As social marketers, we’re always looking for new approaches to identify and reach likely buyers. This is important information to consider as you put together your targeting strategy and determine where to invest your finite resources. These folks are influencers in your space. Then begin marketing to them accordingly.

User-Generated 90

User-Generated Market Research Branding Product 90

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Transform 57

Transform Marketing Marketers Global Marketing 57

Adobe Experience Cloud Blog

JANUARY 31, 2018

To be honest, the view count is the least important metric because it doesn’t really come close to the only metric driving your video strategy. Before we delve into the what metrics you should be considering, be sure to outline the goals and objectives surrounding your video strategy. Should you be excited? Well, not just yet.

Thought Leadership 134

Thought Leadership Branding Place Customer 134