2020

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7 Marketing Lessons from Eye-Tracking Studies

Neil Patel

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. Unfortunately, from a marketing standpoint, this is a problem because the copy isn’t commanding enough attention. Eye Tracking Proves The Power of Pre-Sale Prices.

Price 145
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15 of the Best Account-based Marketing Software for 2020

Hubspot Marketing

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based Marketing Software. Price: Available for Marketing Hub Professional ($800/mo.)

Price 125
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The Best CRM Software (In-Depth Review)

Neil Patel

If you have separate departments for marketing, sales, IT, and customer service, you need more advanced functions than a business with five employees. Typically, CRM software helps with sales, marketing, IT, and customer service. So, this plays a role in which pricing plan you choose, and it can significantly impact your budget.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot Marketing

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo. Price: $49-248/mo.

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5 Big Marketing Lessons | What I’ve Learned in 23 Years of Marketing

Adobe Experience Cloud Blog

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. The value of marketing has been difficult to prove so justifying spending has always been tough.

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

Neil Patel

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? My goal is to make Ubersuggest really easy to use, especially if you are new to marketing.

Price 145
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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Hubspot Marketing

trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. As a good marketer, you should be skeptical about high-priced emerging technologies. In fact, McKinsey predicts that up to $2.6 This makes sense.

COS 116