Trade Press Services Newsletter

JUNE 6, 2024

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

Transform 229

Transform Thought Leadership Manufacturing Communications 229

Aspiration Marketing

JUNE 6, 2024

Ever feel like you're constantly creating content but struggling to see real results? You're not alone. Many businesses fall into the content creation trap – churning out posts without a clear direction. But there's a better way. A content strategy is your roadmap to success, ensuring your content resonates with your audience and achieves your marketing goals.

Marketing 187

Marketing Marketers Marketing Strategy Content Marketing 187

Calvyn Lee Blog

JUNE 6, 2024

In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their journey to mastery.

Transform 130

Transform Entertainment Communications 130

Search Engine Land

JUNE 6, 2024

Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have

Branding 137

Branding Marketing Marketers SEO 137

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 With that said, have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!

PR

Martech

JUNE 4, 2024

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

Marketing 127

Marketing Marketers Analytics Branding 127

David Meerman Scott

JUNE 6, 2024

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

Marketing 98

Marketing Marketers 98

Calvyn Lee Blog

JUNE 3, 2024

When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad’s book and get to know cashflow board game , and only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and 202 and play with my friends. I was exploring another new set of board game called wealth flow sandtable, from Wealth and Joy, is a board game by a creator from China, Tang Qian Jiu, founded around 2018.

Energy 130

Energy Health Management 130

Search Engine Land

JUNE 3, 2024

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October , it is now really going to be fully done after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog.

SEO 145

SEO Product 145

Martech

JUNE 3, 2024

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Law 122

Law Advertising Advertisers Price 122

Hubspot Marketing

JUNE 3, 2024

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I'd long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming.

User-Generated 106

User-Generated Customer Journey Marketing Marketers 106

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Aspiration Marketing

JUNE 5, 2024

Imagine you're searching for a new project management tool. Dozens of options flood your search results, each promising efficiency and streamlined workflows. But then you see a familiar logo – a brand you've encountered at industry conferences or whose thought leadership articles you've read. That recognition triggers a sense of trust and familiarity.

Branding 176

Branding Thought Leadership Management Inbound Marketing 176

Businesses Grow

JUNE 2, 2024

When OpenAI rolled out GPT4o a few weeks ago, it included the ability to speak — instead of just type — with the interface. The chipper voice assistant provided a first glimpse of an AI personality that could become our little employee, co-worker, and friend. It also signals the next technological revolution: AI agents that will be integrated into every aspect of our lives.

Health 103

Health User-Generated Law Entertainment 103

Search Engine Land

JUNE 4, 2024

AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed reports or informative guides.

User-Generated 128

User-Generated Product SEO 128

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

Pharmaceutical 122

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 122

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Hubspot Marketing

JUNE 4, 2024

This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time The first example came from Domino's Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe.

Marketing 103

Marketing Marketers Communications Promotion 103

Aspiration Marketing

JUNE 3, 2024

Crafting a pitch deck is like painting a picture of your company's future for potential investors or clients. It's your chance to showcase your vision and convince them to join you on the journey to success. Key strategies should be considered to make your pitch deck effective. Let's explore these strategies to help you create a compelling presentation that leaves a lasting impression.

Marketing 174

Marketing Marketers 174

Social Media Examiner

JUNE 3, 2024

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? In this article, you’ll discover how to measure the success of your social media marketing activities The Importance of Measuring Your Social Media Marketing Success Social media has become an integral part of most businesses' marketing strategies. […] The post Proving Your Worth: How to Measure the Success of Your Social Marketing appeared first on Social Media Examiner.

Social Media Marketing 99

Social Media Marketing Marketing Marketers Marketing Strategy 99

Search Engine Land

JUNE 4, 2024

Google’s AI Overviews now appear less than 15% of the time, according to a new analysis. Google’s AI Overviews (formerly known as Search Generative Experience when it was an opt-in experiment in Google Labs) at one time appeared on 84% of queries. That number of Google Search results without SGE jumped substantially starting in mid-April and continued into May before Google I/O, when Google announced the launch of AI Overviews in the U.S.

User-Generated 125

User-Generated SEO 125

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!

Customer

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu

Transform 114

Transform Customer Journey Marketing Marketers 114

Hubspot Marketing

MAY 31, 2024

Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture. I always use marketing jokes as an ice-breaker to start a conversation in a group or keep things breezy in the middle of a serious discussion. No matter how corny you sound, you can catch people’s attention and create a fun impression — especially when you’re cracking niche jokes about marketer

Copywriting 112

Copywriting Social Media Marketing Energy SEO 112

Buffer Marketing

JUNE 6, 2024

With over ten years of social media expertise, freelance social media consultant Val Razo often hears from small businesses that they lack social proof. In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram. At the beginning of my social media marketing career, when I worked in a digital marketing agency and we helped global supplier of cat and dog food Royal Canin establish and maintain an Instagram presence,

User-Generated 88

User-Generated Social Media Marketing Promotion Communications 88

illumin

MAY 31, 2024

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.

Retail 105

Retail Finance Advertising Advertisers 105

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

JUNE 4, 2024

Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: Rand Fishkin Mike King (on the iPullRank site and here on Search Engine Land ) Andrew Ansley But what can link builders and digital PRs learn from the documents? Since news of the leak broke, Liv Day , Digitaloft’s SEO Lead, and I have spent a lot of time investigating what the documentation tells us about links.

PR 119

PR SEO Product Branding 119

Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. They’ve now spent decades gating content assets, conducting webinars and following up with those leads to drum up business.

eBook 108

eBook User-Generated Education Whitepaper 108

Hubspot Marketing

JUNE 4, 2024

I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you're a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list. 67% of marketers say the biggest benefit of AI is its ability to cre

Gen Z 99

Gen Z User-Generated Price Copywriting 99

Content Marketing Institute

JUNE 4, 2024

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.

Marketing 95

Marketing Marketers 95

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Orbit Media Studios

JUNE 5, 2024

By Andy Crestodina There are so many ways to generate a B2B lead. From cold outreach and warm introductions, paid search and organic social, anything might work. But before you get overwhelmed with options, keep this in mind: There may be visitors on your site right now, as you read this sentence. Your next potential lead is actually on your homepage, at this very moment, scanning through text, looking for an answer …then giving up and hitting the back button.

Copywriting 90

Copywriting User-Generated Outbound Marketing Thought Leadership 90

Search Engine Land

JUNE 6, 2024

Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline cross-platform workflows, helping marketers work more efficiently across both Google and Microsoft’s ad platforms. Why we care. This looks like Microsoft is trying to make advertiser’s lives easier when it comes to conversion tracking.

Advertising 105

Advertising Advertisers Management Customer 105

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust. After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows.

Transform 99

Transform Branding Retail Communications 99

Social Media Examiner

JUNE 4, 2024

Want to speed the time it takes you to create content? Wondering how AI could help? In this article, you’ll discover how to use AI to speed your content planning and production. #1: Feed Your AI a Brand Identity Document Artificial intelligence (AI) has become an indispensable tool for content creators looking to elevate their […] The post Using AI to Speed Content Creation appeared first on Social Media Examiner.

Product 92

Product Branding 92

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing