Marketers could have saved Target and Southwest from themselves
Martech
MAY 2, 2025
In 2010, Southwest got rid of one of the things that made it special: The fresh chocolate chip cookie. ” Jim Stengal, the P&G CMO who turned Swiffer into a billion-dollar brand, once told me, “You can never know your customers too well.” Customer rewarded the company with their loyalty. Processing.
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