Chief Martec

NOVEMBER 10, 2024

So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration.

Transform

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Content marketing needs to lead this transformation. totaled $58.6

Millennials

Jeff Bullas

FEBRUARY 21, 2023

In 2010 Blockbuster filed for bankruptcy. Why it matters Technology is a disrupter. Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo.

Transform

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation. Source: [link].

Market Trends

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

Health

Kevin Indig

JANUARY 24, 2023

Google could adopt the technology and add it to Search like its competitors Neeva, Perplexity AI or You , but the risks to its ad-driven business model are sky-high. Netflix transformed itself when switching from DVD rental to streaming. New collections cannibalize old ones.

Product

Econsultancy

DECEMBER 13, 2021

Nearly a decade prior (2010), the five largest brands for ad revenue – then Google, Viacom/CBS, News Corporation, Comcast and Disney – claimed just a 17% share of revenue. The Digital Transformation Monthly. Notably, Comcast’s ad revenue was still more than that of Amazon’s back in 2019.

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