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What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. This strategic foresight can spark transformation.
Source: IBM "Global CMO Study" (Oct., The report states: “The digital revolution is transforming the marketplace. But this revolution has also left CMOs struggling to respond.” All but 2 of the challenges listed below were cited as major challenges by more than half of CMOs. Calls-To-Action for CMOs.
This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Marketing Transformation.
The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. What does marketing operations do?
The trend has remained relatively constant, shifting only 1% from 2011’s 62% cheaper: Which Marketing Tactics Perform The Best? Hubspot: It’s Time to Transform Your Marketing. Forrester: CMO Mandate: Adapt or Perish. Hubspot: Killing It: How Inbound Marketing Can Help Your Company Crush the Competition.
A: The explosion of Marketing Technology ( MarTech ) is a great example of both marketing transformation and what is at the core of modern marketing. YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%.
It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Augmented Reality For B2B Marketing in 2011?" OK, but WHY.
It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Augmented Reality For B2B Marketing in 2011?" OK, but WHY.
2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. This digital transformation means customers have different relationships with brands. They overwhelmingly blame their CMO. The CEO and CMO were on board with content marketing. And, CEOs are unhappy.
Of course, an industry outsider who could take a completely fresh and transformative view of Ford’s problems – and opportunities – was probably exactly what the famous American car company desperately required. Sure he liked cars, but could he strip down a V8 engine and put it back together again? A Massive Jolt of Change.
A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011.
Bill cites a 2011 study of 600 CEOs that report that nearly three-quarters of CEOs feel that their CMO “lacks business credibility” (73%) and are tired of being asked for money without a forecasted business impact (72%). And he continues to report that CEOs have lost patience with marketing. The Social Business Imperative.
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