Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. This strategic foresight can spark transformation.

Transform 105

Transform Finance Marketing Automation Platform Health 105

Marketing Insider Group

OCTOBER 13, 2011

Source: IBM "Global CMO Study" (Oct., The report states: “The digital revolution is transforming the marketplace. But this revolution has also left CMOs struggling to respond.” All but 2 of the challenges listed below were cited as major challenges by more than half of CMOs. Calls-To-Action for CMOs.

Transform 100

Transform Thought Leadership CMO Marketing 100

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Marketing Transformation.

Transform 104

Transform Non-Profit Marketing Marketers 104

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. What does marketing operations do?

Transform 120

Transform CMO Marketing Automation Platform Marketing 120

Marketing Insider Group

JUNE 7, 2012

The trend has remained relatively constant, shifting only 1% from 2011’s 62% cheaper: Which Marketing Tactics Perform The Best? Hubspot: It’s Time to Transform Your Marketing. Forrester: CMO Mandate: Adapt or Perish. Hubspot: Killing It: How Inbound Marketing Can Help Your Company Crush the Competition.

Inbound Marketing 96

Inbound Marketing Outbound Marketing Transform Content Placement 96

Marketing Insider Group

NOVEMBER 10, 2020

A: The explosion of Marketing Technology ( MarTech ) is a great example of both marketing transformation and what is at the core of modern marketing. YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%.

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Marketing Insider Group

AUGUST 10, 2010

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Augmented Reality For B2B Marketing in 2011?" OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73