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Litmus Live Recap 2024: Highlights From Day 1

Litmus

In 2011, Helzberg Diamonds created 60,000 animated GIFs so they had one for each unique name on their subscriber list. 4 Steps to Write Emails Worth Sending (While Being Utterly Ruthless) Copywriting + humor = Lianna Patch. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Email send date and time: e.g. 1/1/2011 1:00 PM Owner: Who is the primary owner of this email? on what you want the email to look and feel like.

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How to effectively use email newsletters for marketing

Sprout Social

Subject lines are a copywriting art form and there are quite a few different ways to write them. Of the number of emails that are opened, 81% are on mobile , a number that has drastically increased from 27% in 2011. If that doesn’t convince you, then note that 69% will report you for spam based only on the subject line.

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The 5 Best Email Marketing Companies of 2020

Neil Patel

The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy. #4 From strategy to the acquisition of email addresses, selection of email marketing software, email copywriting, and campaign management, they all require some different kind of expertise.

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DigitalMarketer Marketer of the Year 2021/2022

Digital Marketer

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex Cattoni – The Copy Posse. Alex has 10+ years experience in online marketing and branding.

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DigitalMarketer Marketer of the Year 2021/2022

Digital Marketer

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Voting ends September 23, 2022 – Vote Now! Alex Cattoni – The Copy Posse.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it!

But while it was enough to place a few product-defining and short-term keywords in texts in 2011, this approach has drastically changed now: In 2023, search engines use semantic factors to understand queries and their search intent. Use a minimum of 14px font size , and do not use more than three different font sizes on one page.