Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. We have to become social marketers, sales people and customer service reps. Summit Augmented Reality For B2B Marketing in 2011?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Content creation is essential to the B2B marketing mix. Create content through buyer personas.

Management 122

Management Marketing Mix Social Media Marketing Digital Marketing 122

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

JUNE 22, 2010

In my next post I will highlight the top things B2B Marketers need to consider when looking into mobile marketing strategies. That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Summit Holy Cow! Need to Drive Leads?

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 14, 2010

So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy? Augmented Reality For B2B Marketing in 2011?" Or are you surviving and going with the flow?

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

JUNE 24, 2010

With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Need to Drive Leads?

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Opt-outs increased and our brand image suffered — all because we were spamming our customers. But unfortunately too much of our marketing is done based on gut feel. What we need is Insight-driven marketing that starts with the customer.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

MAY 5, 2011

Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, only a total view of all marketing touch points will provide an answer. The “Last Click&# Problem.

Marketing Mix 81

Marketing Mix Marketers Marketing Fashion 81

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

SEPTEMBER 9, 2010

And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Augmented Reality For B2B Marketing in 2011?"

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

OCTOBER 5, 2010

Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. That is why customer lifetime value to me is a much more important metric. This also brings marketers into the dicussion around real value created for the organization.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know how they rank.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations provides infrastructure, knowledge sharing, transparency from the inside out, complementing Social Media’s outside-in approach. Organizations committed to Marketing Operations out-perform the competition in efficiency, effectiveness. Customer-centricity. Marketing Operations drives this effort.

Transform 104

Transform Non-Profit Marketers Marketing 104

Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. Augmented Reality For B2B Marketing in 2011?"

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. The goal is to remove the waste (time, people, budget) in the marketing expense inherent in programs that are simply ineffective. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83

Marketing Insider Group

MAY 18, 2010

"Augmented Reality For B2B Marketing in 2011?" Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

JUNE 7, 2010

How do you overcome internal fears, politics and budget battles in integrating social media into marketing? Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. Quite simply: Executive buy-in. It’s all about content!

Telemarketing 85

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 85

Marketing Insider Group

NOVEMBER 30, 2010

Augmented Reality For B2B Marketing in 2011? That Is A Lot Of Time Spent Online Using Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

NOVEMBER 24, 2010

I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Marketing Insider Group

AUGUST 24, 2010

Would you incorporate tweet chats into your marketing campaigns? Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. It is important to utilize quality content in these listings such as videos, customer testimonials and other relevant content along with key business contact details.

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Duct Tape Marketing

DECEMBER 28, 2011

The Greatest Hits of the Entire Year This content from: Duct Tape Marketing. For this year end post I thought I would rummage through the entire stock of posts from the year and pick 11 for 2011. Top 11 Posts of 2011. 7) – Begin With the Customer Experience in Mind. – John. 1) – Work as Craft.

Marketing Mix 69

Marketing Mix SEO Marketing Strategy Place 69

Martech

APRIL 28, 2023

We started to wonder, and ask some big questions about how ChatGPT and technologies like it would shape the future of marketing, websites and customer experience. Will this technology have the capability to be useful, or helpful for marketers? We asked: Will this type of generative AI replace websites one day?

User-Generated 107

User-Generated CMO Marketing Mix SEO 107

Marketing Insider Group

AUGUST 12, 2010

As I stated before in Why am I in Marketing? our job is to support sales in their goal to acquire more customers and to keep our customers. Our marketing processes should support and even expect this natural shift by our sales colleagues. So when our “customers&# in sales ask for more leads, give them more.

Telemarketing 94

Telemarketing Customer loyalty Marketers Marketing 94

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Telemarketing 69

Telemarketing Customer loyalty Inbound Marketing B2C 69

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). The other reason is that in certain industries (particularly SaaS), a decent chunk of brand traffic comes from customers using Google to find your site so they can log back in. Get the daily newsletter search marketers rely on. SEO customer acquisition cost. See terms.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

JULY 8, 2010

Shortomatic is a California-based company that invites consumers to upload their own art to create customized swim shorts. Customers indicate their waist size then upload, position and size the art, choose their colors and add text for use on the waistband. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?" How has your role changed?

Telemarketing 68

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 68

Marketing Insider Group

AUGUST 19, 2010

The New Marketing Accountability The Role of B2B Marketing How To Shorten The B2B Buyer Cycle With Landing Pages About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 78

Telemarketing Customer loyalty Inbound Marketing B2C 78

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Use your existing customers as the base.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91