2011, Gen Z and Millennials - Marketing Pro Pulse

AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z

Martech

JULY 14, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence.

Gen Z

Gen Z Millennials Direct Mail Product

Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

JULY 15, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence.

Gen Z

Gen Z Millennials Direct Mail Retail

21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

OCTOBER 8, 2020

Snapchat launched in 2011. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience.

Social Media Marketing

Social Media Marketing Gen Z Millennials Marketing

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

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The History of Social Media Since 2003

Hubspot Marketing

OCTOBER 11, 2023

2011 - Snapchat followed Instagram as a mobile-only experience and the first app to popularize disappearing messages and ephemeral content. 2011 - Google+ was created, where users could create Circles of people they wanted to connect with and share content exclusive to those micro-networks. Let’s go dive into the timeline of events.

Gen Z

Gen Z User-Generated Transform Social Media Marketing

8 Social Media Platforms That Weren't Founded in the U.S.

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. WeChat launched in 2011, before competitors like Kik and WhatsApp.

Gen Z

Gen Z Millennials User-Generated eCommerce

The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Make continuous learning the norm.

Gen Z

Gen Z Millennials Health User-Generated

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Blame a few fuzzy data in a 2011 study. Use these statistics as your springboard into innovation.

Millennials

Millennials Whitepaper Gen Z Transform

Purposeful profits: How brands can grow by rethinking productivity

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. It’s also inching upward among boomers and Generation X. At the corporate level, one example is Merck.

Product

Product Branding Gen Z Health

Why we care about mobile marketing: A guide for marketers

Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Smartphone penetration is high across all ages and demographics.

Transform

Transform Gen Z Shoppers Retail

Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Source The campaign began in Australia in 2011 and swiftly spread globally, capitalizing on social media engagement and UGC to promote brand awareness.

PR

PR Branding Whitepaper Thought Leadership

How to Use Snapchat: A Guide for Beginners

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. We’ve got you covered every step of the way. What is Snapchat?

Gen Z

Gen Z Millennials Place Promotion

The modern search landscape: How and where to reach your target audience

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. For example: As of 2011, Twitter was processing 1.6 billion search queries per day.

Shoppers

Shoppers Retail Finance User-Generated

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

FEBRUARY 6, 2024

So there are, you're right in that there is a convergence of dark social, there is a convergence of AI platforms coming to play, and there's also just generational changes, workforce changes. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers. We don't even touch that.

SEO

SEO Transform Gen Z PR

Trending Reels on Instagram: How to Find Them + 9 of the Best From 2024

Buffer Marketing

MAY 29, 2024

from the 2011 movie Crazy Stupid Love. Millennial vs. Gen Z This broad trend is great if you count Gen Zs and millennials among your target audience or customer base. View this post on Instagram A post shared by Julie Lorentzen (@julievlorentzen) 3.

Gen Z

Gen Z Millennials Finance User-Generated

Marketing Pro Pulse

AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z

Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Webinars

Trending Sources

21 Snapchat Stats That Matter to Social Media Marketers

Webinars

The History of Social Media Since 2003

8 Social Media Platforms That Weren't Founded in the U.S.

The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

7 Key Stats That Point to the Future of Marketing

Purposeful profits: How brands can grow by rethinking productivity

Why we care about mobile marketing: A guide for marketers

Social Media PR Playbook to Build Trust & Avoid Brand Disasters

How to Use Snapchat: A Guide for Beginners

The modern search landscape: How and where to reach your target audience

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Trending Reels on Instagram: How to Find Them + 9 of the Best From 2024

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