Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion 2013: Bing expanded Satori to include more people, places and things.

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Search Engine Land

FEBRUARY 14, 2023

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? Google’s Maile Ohye outlined the SEO hiring process in three steps: Conduct a two-way interview with your potential SEO. help document page. Hearst Corp.,

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Search Engine Land

JANUARY 30, 2023

Google provided some use cases for the API: SEO tools and agencies can provide ongoing monitoring for important pages and single page debugging options. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software.

Search Marketers 91

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Search Engine Land

MARCH 1, 2023

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it 2021: Ads from companies (in this case, platforms like Google, Microsoft, Amazon and Facebook) will be taxed at a rate of 2.5% to 10%, depending on their annual global revenue.

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Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. The Donkey Cutts SEO Game: Avoid Panda & Penguins 2014: The game worked like “Donkey Kong,” but replaced the objects based off of Google ranking signals.

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Search Engine Land

JANUARY 9, 2023

In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. 2022: It let advertisers review and delete policy-violating ads across accounts. Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta. Also on this day.

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Search Engine Land

JANUARY 5, 2023

Google Ads error tells advertisers exact match keywords are saving as broad match. Standard text ads will live on a bit longer, Microsoft Advertising says. 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more.

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Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. Responsive search ads available globally in all Microsoft Advertising interfaces. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs.

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Search Engine Land

JANUARY 25, 2023

Advertisers could now target by exact job title, company name or LinkedIn Group. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb.

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Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Microsoft Advertising launches sweepstakes for advertisers. A day later, we found out what happened, according to Google.

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Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Conductor launches SEO services marketplace for Searchlight users. Google Has Well Over A Million Advertisers. Google Has Well Over A Million Advertisers.

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Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

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Search Engine Land

FEBRUARY 9, 2023

19, 2012 and was updated Oct. Here’s how Google’s own ads impact bids & pricing in AdWords auctions 2017: Google took steps to minimize the impact of its ads on CPCs, but advertisers paid as if Google didn’t win its ad positions, not as if Google didn’t bid at all. ” A Paid Search First?

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Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3% Apple’s big maps makeover now available across U.S.,

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Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

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Search Engine Land

FEBRUARY 15, 2023

” And clearly, everyone in SEO has heeded all of Google’s advice about not doing link building, which is no longer a thing in SEO. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor. Google Showing Fewer Than 10 Results For Some Searches?

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Search Engine Land

JANUARY 10, 2023

Microsoft Advertising Shopping campaigns reporting enhancements. 2021: Numerous advertisers had paused their social media campaigns over the events at the Capitol. 2012: A closer look at the changes, including how they turn Google+ into an essential social network for any search marketer. Also on this day.

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Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 92

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Search Engine Land

FEBRUARY 21, 2023

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. Not just for auto anymore: Google tests giant image search ads in new verticals.

Search Marketers 92

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Search Engine Land

FEBRUARY 8, 2023

Microsoft Advertising launches Cruise Ads 2022: The vertical-specific ad format was only available to advertisers targeting customers in the U.S. Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April 2021: Microsoft said eCPC increases conversions while lowering CPA, but some advertisers worried about loss of control.

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Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Google: No comment on possibility of a Feb. billion “core” searches. Where’s It Hurt?

Search Marketers 90

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Search Engine Land

FEBRUARY 20, 2023

Google Places Quality Guidelines Updated 2014: Google would allow a single descriptor within the business name, if and only if that descriptor was location information or described business offers. Scroogle.org Is Gone Forever” Says Site Owner 2012: Related coverage: Scroogle’s Gone? Is Google Ignoring The HTML Title Tag More Often?

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Search Engine Land

FEBRUARY 26, 2023

and Venice In 2012, Google confirmed the Panda Update 3.3 Chris Liversidge, Why Google’s Venice Update Fundamentally Changes Global SEO Read all about it in Google Confirms Panda 3.3 Startup helps small retailers get local inventory data online at POS 2019: Pointy offered a way to gain more SEO visibility and compete with Amazon.

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Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? In the US the figure would probably be just over half the number.

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Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. However, several third-party sources disagreed.

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Search Engine Land

MARCH 21, 2023

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 90

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Search Engine Land

FEBRUARY 8, 2023

Microsoft Advertising launches Cruise Ads 2022: The vertical-specific ad format was only available to advertisers targeting customers in the U.S. Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April 2021: Microsoft said eCPC increases conversions while lowering CPA, but some advertisers worried about loss of control.

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Search Engine Land

MAY 15, 2024

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Food 103

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Search Engine Land

JULY 24, 2023

Here is one of the animated previews which Google has shared: The preview sparked panic among SEOs, as it indicated limited space for organic search links. Search marketers feared that SEO (and potentially paid search) would become obsolete without clickable elements. Google’s entire revenue model is based on pay-per-click advertising.

Real Estate 93

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Search Engine Land

JANUARY 11, 2023

Yoast SEO 17.9 2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use.

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Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

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Search Engine Land

MARCH 8, 2023

Read about it in New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world. Video: Fili Wiese, an SEO that used to work in Google search quality 2020: A number of topics were discussed, including managing Google penalties, how Google penalizes websites, the disavow link tool and nofollow link attribute.

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Search Engine Land

MARCH 7, 2023

Also on this day Member of SEO community and her two children killed in Ukraine 2022: Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine. Bing And Google Gain Market Share While Yahoo Drops 2012: Yahoo’s decline since 2011 was significant.

Search Marketers 89

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Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Google Panda Update Version #24; 1.2%

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Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” But that is not an option for us.”

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Search Engine Land

JANUARY 3, 2023

Video: Anthony Church on conversion tracking & SEO. 2021: In this installment of Barry Schwartz’s vlog series, he chats with Church about about two primary topics: conversion tracking and what SEOs should focus on. After a turbulent few months, Thompson “stepped down” as CEO in May 2012. 2010: Spoiler: no.

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Search Engine Land

MARCH 5, 2023

Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. How SEOs should (and shouldn’t) use it 2019: A conversation with Moz’s Russ Jones about what had changed. Site owners could grant three types of access: Owner, Full or Restricted.

Search Marketers 83

Search Marketers User-Generated SEO Marketing 83