Search Engine Land

APRIL 22, 2024

It allows the search engine to temporarily empower SEOs and brands as a means to an end – extracting data to improve its algorithms and continually improve its understanding of the web. It quickly led to the rise of low-quality websites filled with ads that unfairly converted acquired traffic into advertising income. Dig deeper.

SEO 104

SEO User-Generated Advertising Advertisers 104

Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. Responsive search ads available globally in all Microsoft Advertising interfaces. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google Changes Definition Of Average Search Ranking Position 2012: In the past, they would take all the positions of your rankings and average them together. Some free SEO advice for his new blog.

Search Marketers 122

Search Marketers SEO Marketing Marketers 122

Search Engine Land

JANUARY 5, 2023

Google Ads error tells advertisers exact match keywords are saving as broad match. Standard text ads will live on a bit longer, Microsoft Advertising says. 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more.

Search Marketers 89

Search Marketers Law Marketing Marketers 89

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Microsoft Advertising launches sweepstakes for advertisers. A day later, we found out what happened, according to Google.

Search Marketers 92

Search Marketers Advertising Advertisers Marketing 92

Search Engine Land

JANUARY 25, 2023

Advertisers could now target by exact job title, company name or LinkedIn Group. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb.

Search Marketers 84

Search Marketers Real Estate Retail Marketing 84

Search Engine Land

FEBRUARY 9, 2023

19, 2012 and was updated Oct. Here’s how Google’s own ads impact bids & pricing in AdWords auctions 2017: Google took steps to minimize the impact of its ads on CPCs, but advertisers paid as if Google didn’t win its ad positions, not as if Google didn’t bid at all. ” A Paid Search First?

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. The Donkey Cutts SEO Game: Avoid Panda & Penguins 2014: The game worked like “Donkey Kong,” but replaced the objects based off of Google ranking signals.

Search Marketers 86

Search Marketers User-Generated Marketing Marketers 86

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. Learn the complete history of Google’s core updates, what they are, and what’s important for SEO.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.” Too Much SEO?

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Search Engine Land

JANUARY 27, 2023

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend 2021: Those who knew him, admired him, learned from him and loved him, were left reeling from the loss. Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool 2014: 68.8% The product is not complete. It will improve.”

Search Marketers 115

Search Marketers Real Estate SEO Marketing 115

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 124

Search Marketers Neuromarketing SEO Marketing 124

Search Engine Land

MAY 15, 2024

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. By incorporating these entity-based principles into your PPC keyword expansion strategy, you’re building a more comprehensive advertising approach that closely ties into your site’s relevance and authority. See terms.

Food 100

Food Promotion Product Communications 100

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 90

Search Marketers SEO Real Estate Marketing 90

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Google: No comment on possibility of a Feb. billion “core” searches. Where’s It Hurt?

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JULY 24, 2023

Here is one of the animated previews which Google has shared: The preview sparked panic among SEOs, as it indicated limited space for organic search links. Search marketers feared that SEO (and potentially paid search) would become obsolete without clickable elements. Google’s entire revenue model is based on pay-per-click advertising.

Real Estate 92

Real Estate SEO User-Generated Advertising 92

Search Engine Land

JANUARY 11, 2023

Yoast SEO 17.9 2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use.

Search Marketers 112

Search Marketers Health Law Marketing 112

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content. million in 2012.

Search Marketers 121

Search Marketers Marketing Marketers Retail 121

Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? In the US the figure would probably be just over half the number.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

JANUARY 16, 2023

Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013. 2012: Previously, impression share metrics were available only at the campaign level, which didn’t help when advertisers were trying to determine which particular ad group should be allocated more budget. by Trond Lyngbø.

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Search Engine Land

APRIL 24, 2024

Fittingly, Raghavan referred to Google’s advertising business as “the envy of the world.” Prior to joining Google, he was at Yahoo from 2005 to 2012, a period during which Google ascended and Yahoo declined rapidly. Velocity and focus. … There’s lots more to come.” Raghavan was promoted to his position in June 2020.

User-Generated 106

User-Generated Digital Marketing Promotion Advertising 106

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Google Panda Update Version #24; 1.2%

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 106

SEO B2C Transform User-Generated 106

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. Likes, shares, and comments can have a massive impact on SEO. According to cognitive SEO , the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is.

SEO 145

SEO Branding User-Generated Promotion 145

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. StrategiQ launches Spark, an SEO deployment platform. 2009: Considering In-House SEO?

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Search Engine Land

JULY 1, 2023

Sadly, in March 2022, Google broke the hearts of advertisers in every corner of the globe when it announced that Universal Analytics would be departing our lives forever. Universal Analytics: 2012-2023. ” “This measurement methodology is quickly becoming obsolete.” Rest in peace, Universal Analytics.

Analytics 102

Analytics User-Generated Digital Marketing Advertising 102

Search Engine Land

JANUARY 13, 2023

Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. 2009: A complaint sought to preempt the development of behavioral targeting and profiling in mobile advertising.

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 91

Search Marketers SEO Retail Marketing 91

Search Engine Land

MARCH 16, 2023

Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock 2014: Cutts answers: “What should sites do with pages for products that are no longer available?” Twitter Adding Advertisements? Hidden In Google Profiles: More Social Network Connections On The Way? 2009: Twitter was promoting Twitter Search.

Search Marketers 92

Search Marketers Marketing Marketers User-Generated 92

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Machine vs. man: What really matters for SEO success. ” Why?

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. The YouTube search engine is powerful.

Analytics 119

Analytics SEO Education Promotion 119

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

User-Generated 109

User-Generated Food SEO Advertising 109

Hootsuite

AUGUST 18, 2020

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Meanwhile, advertisers need to know that their sneaker ads aren’t funding anti-vaxxers or conspiracy theorists.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Neil Patel

SEPTEMBER 1, 2020

While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Optimized Description.

Real Estate 145

Real Estate Shipping User-Generated Promotion 145