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2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?

Marketing Insider Group

One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below.

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Content Marketing: Get Trained Up [Slides]

Marketing Insider Group

Inspired by Hubspot’s Inbound Marketing training, Joe Pulizzi’s CMI presentations and my own views, this training seeks to create a world where no babies are ugly – where all our content is interesting… Is Your Baby Ugly? Last month I wrote “ Is Your Content Boring? Content Marketing: Get Trained Up!

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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( What Can You Do?

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. focus on peers and influencer content needs as primary.

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Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo

Adobe Experience Cloud Blog

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Content is more subtle and cost effective.

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

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29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot Marketing

Back in 2012, LinkedIn launched a feature called Endorsements , which enables users to endorse their connections for skills they’ve listed in the Skills section of their profile -- or recommend ones they haven’t yet listed. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources.