Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5% year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. Ultimately this is about lower cost of customer acquisition.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

OnPassive Marketing

AUGUST 25, 2022

Regarding E-commerce, product marketing is a critical part of the success equation. Without a well-thought-out and executed product marketing strategy, businesses can quickly lose customers and revenue. Here are key product marketing challenges faced by companies in the E-commerce space.

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Neil Patel

MARCH 8, 2023

Take a look at how the customer’s lifecycle (lifetime value or LTV) impacts virtually every sector of an e-commerce business. I see marketing, strategy, outreach, UX, development, product, customer service, management decision-making, sales, PPCs — basically everything that makes an e-commerce business viable.

Customer 115

Customer Shipping Price Customer Acquisition 115

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Oracle Eloqua. SharpSpring.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. And having a good SEO strategy can get you there! SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links. This will pave the way to your strategy’s success. What are search engines?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Competitive analysis.

Branding 145

Branding Transform Customer Acquisition Customer 145