2012 Marketing Automation Platform Product 
Use Insider
MARCH 10, 2025
Instead, well focus mainly on their differences, so you can understand which platform is better for scenarios and businesses. Klaviyo pros: User-friendly , proven, and growing marketing automation platform Klaviyo is a leading email marketing platform for eCommerce businesses, especially ones operating in the Shopify ecosystem.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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Adobe Experience Cloud Blog
OCTOBER 18, 2012
Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. .
Adobe Experience Cloud Blog
JANUARY 6, 2014
This post gave anyone unfamiliar with marketing automation — whether a recent graduate or your CEO — a succinct explanation of how marketing automation leads to revenue growth. What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology.
Adobe Experience Cloud Blog
AUGUST 13, 2015
In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. But by predicting the probability of someone buying a product based on their behavior on the website and previous history, Amazon could reduce its shipping times and move product faster.
Adobe Experience Cloud Blog
JANUARY 6, 2014
This post gave anyone unfamiliar with marketing automation — whether a recent graduate or your CEO — a succinct explanation of how marketing automation leads to revenue growth. What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology.
Duct Tape Marketing
MARCH 15, 2017
Schiefelbein’s first self-owned business, Impromptu Guru, received the 2012 “Rookie of the Year” award and the 2014 “Volunteer of the Year” award from the Gilbert Chamber of Commerce in Gilbert, Arizona. Purchase Schiefelbein’s products. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo.
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