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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

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Dreamforce 2012 is Coming – Are you ready?

Adobe Experience Cloud Blog

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

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This day in search marketing history: January 2

Search Engine Land

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. 2007: Matt Cutts called for Google to have more people blogging and monitoring communities interested in their products. More Google Q&A Spam.

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10 things to eliminate from your life to be more productive at work

Search Engine Land

I’ve been fully remote since 2012 and before that, worked hybrid (mostly remotely) for five years. One of the biggest challenges is productivity. Being productive while working remotely has always been tricky. Not to worry – here are 10 things to eliminate from your life to be more productive at work. Distractions.

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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where appropriate, link to products on your website. Where is social media in your B2B marketing budget?

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Head of Google Search demands urgency as growth slows

Search Engine Land

He is a senior vice president at Google, responsible for Google Search, Ads and many other Google products. Prior to joining Google, he was at Yahoo from 2005 to 2012, a period during which Google ascended and Yahoo declined rapidly. About Raghavan. Raghavan was promoted to his position in June 2020.

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4 Content Marketing Lessons from the Kony 2012 Campaign

Adobe Experience Cloud Blog

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” So what content marketing tips can we learn from the Kony 2012 campaign? Production values matter. Story telling matters. The inescapable message is, “this could be happening to our children.”