Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 125

Marketing Automation Platform Manufacturing CRM B2C 125

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

Thought Leadership 100

Thought Leadership CRM Marketers Marketing 100

Adobe Experience Cloud Blog

APRIL 2, 2013

When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case. On average, large technology companies report that marketing automation accounts for 3.1%

Marketing Automation Platform 134

Marketing Automation Platform Marketers Marketing Price 134

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. There is so much data available to marketers today. That means that there’s a huge opportunity to increase relevancy for marketers. v=ITjsb22-EwQ&feature=kp.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Use Insider

JANUARY 3, 2025

CleverTap pros: Behavioral analytics tools, ease of use , and customer support CleverTap is a customer engagement and retention platform that helps businesses deliver data-driven experiences across different channels. It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Adobe Experience Cloud Blog

JANUARY 15, 2016

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Predictive marketing technology has the ability to drive huge improvements in marketing—by utilizing data to drive more efficiency and allowing for uniquely personal engagement.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91