article thumbnail

The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. organizations interact with customers and prospects in five or more channels. That means that there’s a huge opportunity to increase relevancy for marketers.

article thumbnail

Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Marketers have been trying hard to keep pace with these changes. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. Go native.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Less Than 1% Churn? It’s Possible—Just Listen to Your Customers

Adobe Experience Cloud Blog

A 2013 Bain & Co. study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%. So don’t let customers’ issues eat into your bottom line: solve them swiftly and reap the benefits. 3) Listening to Customers: It’s Important at Every Touchpoint.

Customer 132
article thumbnail

These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

So when you set out to personalize a product, make sure it’s appropriately customized to reach the right segment of your audience, but isn’t restrictive, either. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. What are some of your favorite personalized marketing examples?

article thumbnail

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. It enables organizations to script and manage streams of customer interactions and engage in personalized, interactive dialogs that build relationships with prospects and customers. Marketing management capabilities.

Fashion 134
article thumbnail

“What’s Rachael Cooking?” Integrating Brand Story and Customer Journey

Duct Tape Marketing

How do you integrate your brand story into your customer’s journey? June 18, 2013 Basque in the Glory / Northern Camino de Santiago Tour #frescotours via photopin (license). A Simple Approach to The Customer Journey Today’s Guest Post is by Duct Tape Marketing Consultant, David. The first step is the most obvious.

article thumbnail

Study: The Most Popular Sales Funnel Software in The World (2021), by Market Share

Markinblog

Founded: 2013. The company was found in 2013 by Russell Brunson and Todd Dickerson. Founded: 2013. Kartra is a Software as a service (SaaS) product that offers marketing automation tools for small businesses, including products to manage customers, marketing, and e-commerce. Kartra (14,100+ websites).