Neil Patel

JUNE 5, 2014

Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform. billion are daily active users. Of the site’s 330 million signups, only 145 million are daily active users. Here’s why. It’s more than just Facebook.

B2C 76

B2C User-Generated Social Media Marketing Promotion 76

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Transform 94

Transform Entertainment Whitepaper User-Generated 94

Hootsuite

AUGUST 24, 2022

With over 52 million daily active users , the social gaming platform has taken the internet by storm, leaving us intrigued. According to a recent earnings presentation , over half of Roblox users are under the age of 13. It combines gaming, social media, and social commerce. But what is Roblox, exactly?

User-Generated 120

User-Generated Millennials Social Media Marketing Branding 120

Hootsuite

AUGUST 22, 2023

But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create.

User-Generated 64

User-Generated Social Media Marketing Marketing Marketers 64

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. The app is fast approaching half a billion users, and this stellar growth is inspiring more and more business owners to jump on board.

User-Generated 111

User-Generated Retail Shoppers Shipping 111

Hootsuite

AUGUST 23, 2023

Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. No problem – it can be our little secret!

User-Generated 98

User-Generated Law B2C Fashion 98

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. What is Facebook verification?

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hootsuite

OCTOBER 5, 2022

Once you generate qualified leads, you need to reach out to them. Sales automation tools can help you with lead generation, lead scoring, and direct your efforts where they’re most likely to pay off in the sales funnel. Email marketing offers the best bang for your buck, generating $42 for every $1 spent. Prospecting.

CRM 94

CRM User-Generated Transform Analytics 94

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. What Is Twitter Data?

Analytics 90

Analytics User-Generated Social Media Marketing Promotion 90

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

User-Generated 143

User-Generated eBook Inbound Marketing Advertising 143

Dana Nicole

JANUARY 27, 2021

Having useful, comprehensive information for users helps show your expertise. For instance, a keyword like ‘ asset management ‘ has a ton of different meanings, ranging from proper disposal of electronics to the buying and selling of capital assets for shareholders. You must have a healthy SEO strategy.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Hootsuite

AUGUST 13, 2020

Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. , big sporting events, holidays, or viral memes can all be great excuses for a post.

Analytics 145

Analytics Marketing Marketers Education 145

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty.

Management 133

Management Social Media Marketing Finance Customer loyalty 133

Buffer Marketing

MARCH 16, 2023

I started my career in social media in 2013, around the time when social media marketers were just becoming a thing. That was a different time – when we had to prove the ROI of social media to the businesses and brands that we were working with.

Social Media Marketing 100

Social Media Marketing Education Copywriting Branding 100

Neil Patel

FEBRUARY 16, 2021

Fortunately for Google search users and ethical website owners, those days are long gone. These days, Google is more concerned with the overall user experience on your site and the user intention behind the search — i.e., does the user want to buy something (commercial intent) or learn something (informational intent)?

SEO 141

SEO Analytics User-Generated eCommerce 141

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. New social media apps and platforms marketers should watch in 2022.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Search Engine Land

FEBRUARY 8, 2023

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. But would users want social networking to invade their inbox? Google Tests Tweaked Search Suggestions User Interface 2009: Google made Google Suggest the default behavior for the main search box.

Search Marketers 82

Search Marketers Real Estate Retail Marketing 82

Search Engine Land

FEBRUARY 8, 2023

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. But would users want social networking to invade their inbox? Google Tests Tweaked Search Suggestions User Interface 2009: Google made Google Suggest the default behavior for the main search box.

Search Marketers 71

Search Marketers Real Estate Retail Marketing 71