Buffer Marketing

FEBRUARY 27, 2024

The agency was founded in 2013 to “create pathways into advertising and entertainment for Gen Z BIPOC and LGBTQ+ directors, photographers, and creatives.”    We welcome business owners and social media managers as well as creators (though we do have a dedicated space for creators in our #creator-corner).

Gen Z 99

Gen Z Branding Influencer Marketing Fashion 99

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Three of the biggest marketing trends for 2015.

Marketing 103

Marketing Marketers Digital Marketing Social Media Marketing 103

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials 90

Millennials Thought Leadership Marketing Marketers 90

Adobe Experience Cloud Blog

OCTOBER 4, 2017

It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. Not all companies have the resources to secure a team solely responsible for crisis management. This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Don’t think of videos on social media as one-and-done.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Adobe Experience Cloud Blog

MARCH 28, 2014

How can various marketing solutions work together to achieve separate goals? As you make a list of sponsors to explore at Summit, ask yourself if you’re missing technology in any of these key areas: Website management – A content management system is the backbone of your website. Marketo Marketing Nation Summit 2014.

Thought Leadership 133

Thought Leadership Marketing Marketers Place 133

Hootsuite

JULY 28, 2022

Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. Save time managing your social media presence with Hootsuite. A Creator’s Guide To Making Money in 2022 appeared first on Social Media Marketing & Management Dashboard.

Shipping 107

Shipping User-Generated Price Social Media Marketing 107

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. A note on CDP and Customer Data Management. What is CDP?

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I worked hard.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Duct Tape Marketing

DECEMBER 5, 2013

The above screenshot shows the group board results for the search “social media marketing.” The first step is to make sure you have a Pinterest share button enabled and included with your other social sharing buttons on your website and blog. Integrate Pinterest With Your Other Social Media Channels.

B2C 77

B2C Social Media Marketing Management Branding 77

Neil Patel

JUNE 5, 2014

Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform. Throw video into the mix, and you’ve got a social media channel that is basically addicting. Visual content in social media is electric.

B2C 76

B2C User-Generated Social Media Marketing Promotion 76

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 126

CMO Marketing Marketers Health 126

Duct Tape Marketing

JULY 27, 2017

That’s why I’ve chosen tools to help you at every aspect of a digital marketer’s job. We’ll start with content marketing tools, going from content creation to the SEO optimization of that content, followed by e-mail and social media marketing tools. Don’t write more content, write better content. Buzzsumo (Paid).

Digital Marketing 50

Digital Marketing Marketing Marketers SEO 50

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill.

Thought Leadership 104

Thought Leadership Marketing Marketers Communications 104

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Transform 94

Transform Entertainment User-Generated Whitepaper 94

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” Manage your social media marketing strategy for every important platform using Hootsuite.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Dana Nicole

JANUARY 27, 2021

For instance, a keyword like ‘ asset management ‘ has a ton of different meanings, ranging from proper disposal of electronics to the buying and selling of capital assets for shareholders. Social media marketing is a great tool (and often complements blogging). You must have a healthy SEO strategy.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. B2B Marketing EXPO – London. Brand Manage Camp.

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Hootsuite

AUGUST 24, 2022

Cassel served as administrator and vice president of engineering until he died from cancer in 2013. Within these experiences, users can play games, socialize with others, and earn and spend a virtual currency called Robux. Save time managing your social media presence with Hootsuite. Baszucki is now the CEO.

User-Generated 122

User-Generated Millennials Social Media Marketing Branding 122

Hootsuite

AUGUST 22, 2023

But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create.

User-Generated 65

User-Generated Social Media Marketing Marketing Marketers 65

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 142

Health Social Media Marketing Marketing Marketers 142

Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013.

Education 134

Education Marketing Marketers Digital Marketing 134

Hootsuite

FEBRUARY 17, 2022

In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles.

User-Generated 113

User-Generated Retail Shoppers Shipping 113

Hootsuite

OCTOBER 27, 2021

Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. Facebook followed suit with its own blue verification checkmark in 2013. Manage your Facebook presence alongside your other social media channels using Hootsuite.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Like other social platforms, Facebook uses hashtags to categorize content. Use hashtags to keep groups organized If you manage a Facebook group or brand page, you’ll know that the feed can quickly get out of control.

User-Generated 98

User-Generated Law B2C Fashion 98

Buffer Marketing

SEPTEMBER 28, 2023

Chenell, however, has managed to steer clear of what she calls the "shiny object syndrome," a distraction that many creators fall prey to. I've been in the online writing world since 2013. Finding focus in a distracting world With all the things fighting for our attention, staying focused can be hard.

Branding 104

Branding Place Management Social Media Marketing 104

Hootsuite

FEBRUARY 14, 2023

Huda Beauty Number of followers : 51.9M ( @hudabeauty brand account) + 2.6M ( @huda personal account) Genre : Beauty Where they got their start : YouTube Huda Kattan launched her beauty blog and YouTube channel in 2010, followed by her eponymous cosmetic line in 2013. You can try, but don’t be surprised if they never respond to your message!

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Hootsuite

OCTOBER 5, 2022

Order management. If you use an eCommerce platform like Shopify, automating order management is easy. There are a ton of order management apps that integrate directly into the platform. Your brand needs to stay active on social media to keep up. You can use a social media management tool like Hootsuite.

CRM 96

CRM User-Generated Transform Analytics 96

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. TheSoundOfMusicLive.

Analytics 91

Analytics User-Generated Social Media Marketing Promotion 91

Hootsuite

AUGUST 13, 2020

Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. , big sporting events, holidays, or viral memes can all be great excuses for a post.

Analytics 145

Analytics Marketing Marketers Education 145

Adobe Experience Cloud Blog

DECEMBER 27, 2012

Moneyball – Another Name for Marketing Automation – A clever look at how B2B marketers can have a much bigger impact with smaller budgets. We can start looking at our marketing campaigns in the same way that legendary Oakland A’s manager Billy Beane looked at his players.

CRM 130

CRM Millennials Marketing Marketers 130

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

User-Generated 143

User-Generated eBook Inbound Marketing Advertising 143

Hootsuite

OCTOBER 28, 2021

Snapchat is a visual social media platform where users can share fleeting pictures and videos. After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. What is Snapchat? And like Shakira’s hips, the Snapchat stats don’t lie.

Gen Z 141

Gen Z Millennials Place Customer 141

Sprout Social

NOVEMBER 23, 2016

If you’re managing several blogs, like at an agency, don’t forget about adding a personal touch. One of the reasons you’re using social media is to humanize your brand, so don’t let automatic updates turn into robotic alerts. — Oreo Cookie (@Oreo) October 30, 2013. — Xbox (@Xbox) November 15, 2013.

Energy 110

Energy Entertainment Branding Social Media Marketing 110

Hootsuite

APRIL 14, 2021

Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Here’s a look at why you should let your social media managers be weird. Good things happen when brands get weird on social. Give your social media managers more agency.

Management 133

Management Social Media Marketing Finance Customer loyalty 133

Buffer Marketing

MARCH 16, 2023

I started my career in social media in 2013, around the time when social media marketers were just becoming a thing. That was a different time – when we had to prove the ROI of social media to the businesses and brands that we were working with.

Social Media Marketing 100

Social Media Marketing Education Copywriting Branding 100

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships.

Marketing 134

Marketing Marketers Transform Analytics 134