Adobe Experience Cloud Blog

AUGUST 11, 2015

It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. Use Website Data to Validate Email Segmentation. Let’s get started… 1.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Marketing Insider Group

JANUARY 2, 2015

We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Martech

AUGUST 4, 2022

They needed to start their email list — and build their online presence — from scratch. At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines.

Customer 117

Customer Entertainment Food Email Marketing 117

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Email Marketing Lead Generation Strategies. How does email marketing hold up today?

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts.

Education 111

Education Marketing Strategy Branding Energy 111

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Outbound marketing is a very expensive endeavor. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91