2014, eBook and Thought Leadership

Innovation in Marketing: A 2014 Survey Report

Adobe Experience Cloud Blog

NOVEMBER 11, 2014

Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. From the survey results, we distilled five key takeaways (we elaborate more about them in the ebook): 1. Modern Marketing b2b b2b consumer'

Thought Leadership

Thought Leadership eBook Marketing Marketers

Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. To learn more about the latest trends in program planning, read the full report: Marketing Trend Watch: 2014 Planning Edition. . Running Multi-Channel Marketing Programs. Modern Marketing'

Market Trends

Market Trends Thought Leadership Marketing Marketers

Why You Should Shift Your Content Marketing Focus to ROI

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Provide Thought Leadership.

Content Marketing

Content Marketing Thought Leadership eBook Marketing

Webinars

Aligning Sales & Marketing to Drive Demand & Build Pipeline

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Check out our ebook 5 Ways Marketing Automation Can Help Your Enterprise Grow.

eBook

eBook Customer Thought Leadership Transform

Increasing Engagement: How to Drive Buyer Action with Customer Activation

Adobe Experience Cloud Blog

JANUARY 5, 2015

So it’s no wonder that 93% of marketing respondents to StrongView’s 2014 Marketing Trends Survey say they plan to increase or maintain spending on activities focused on customer engagement. But how can they increase engagement? Customer Activation! Engagement Marketing Consumer'

Customer

Customer eBook Thought Leadership Market Trends

The Life of a Content Asset: Tracking Real ROI

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. And that is only from June of 2014!

Thought Leadership

Thought Leadership eBook Content Marketing Analytics

How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Download our ebook: Optimize Your B2B Advertising with Personalized Retargeting. . Targeting and Personalization'

Outbound Marketing

Outbound Marketing Thought Leadership Inbound Marketing eBook

Welcome to the Era of Engagement Marketing

Adobe Experience Cloud Blog

SEPTEMBER 30, 2014

As Gartner’s Jake Sorrofman and Laura McLellan summarize in their Sept 2014 study : “Marketing is expected to create exceptional branded moments at every customer touchpoint.”. Welcome to the Era of Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The result?

Thought Leadership

Thought Leadership Marketing Marketers eBook

Field Report: What’s Hot in Content Marketing

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. Reports like these ones , and ebooks like this one can help with that struggle! Market the idea of content marketing internally to your team. Until next time, Cleveland!

Content Marketing

Content Marketing Thought Leadership Marketing Marketers

What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic.”. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Top 5 Benefits of Account-Based Marketing.

Thought Leadership

Thought Leadership Inbound Marketing PR Marketing

5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

The feedback it generates is a great source of content, giving you insights on blog topics and ideas for long-form content, such as ebooks. Using iBeacons , introduced in 2014, attendees can see users that were around them to facilitate a richer networking experience. Image source. Join the conversation in the comments section below.

Event Marketing

Event Marketing User-Generated Thought Leadership eBook

How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot Marketing

JANUARY 11, 2023

Content curation can help brands develop thought leadership and add diverse perspectives. Links to articles or ebooks? The blog is also a great resource for trends and thought leadership. Editor's note: This post was originally published in August 2014 and has been updated for comprehensiveness. Slideshows?

Thought Leadership

Thought Leadership SEO Inbound Marketing eBook

Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

AUGUST 1, 2024

05:35] How does the concept of thought leadership integrate with LinkedIn ads? He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. So if a marketer goes, Ooh, I just got this new ebook, I want to go publish, they go in and they create a campaign and they call it ebook. Yeah, okay.

Transform

Transform eBook Thought Leadership Whitepaper

That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

JANUARY 8, 2014

E-Book: Similar to e (hyphen) mail, it’s time to kill to hyphen in ebook. So there you have it — my list of seven words and phrases that, if I had my way, would die a quick death as we move into 2014. ” Related: When mentioning your website (not web site) — print or audio — there is no need to include the “www.”

Real Estate

Real Estate Thought Leadership eBook Marketing

That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

JANUARY 8, 2014

E-Book: Similar to e (hyphen) mail, it’s time to kill to hyphen in ebook. So there you have it — my list of seven words and phrases that, if I had my way, would die a quick death as we move into 2014. ” Related: When mentioning your website (not web site) — print or audio — there is no need to include the “www.”

Real Estate

Real Estate Thought Leadership eBook Marketing

New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 Bloggers

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That’s 74% more time than in 2014 when we first conducted this research. On average, blog posts are 70% longer than they were in 2014. Welcome to the 9th annual blogging survey. Mark Schaefer, Author, Marketing Rebellion.

B2C

B2C eBook Analytics Promotion

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Software companies have become tech teachers with how-to videos and eBooks. More leads.

Marketing Strategy

Marketing Strategy Content Marketing Whitepaper Thought Leadership

23 Blogging Mistakes to Avoid in 2023, According to HubSpot Bloggers

Hubspot Marketing

JANUARY 11, 2023

If your company sells a high-priced service that requires more lead nurturing, include a CTA leading them to an ebook or template to help them accomplish their goal. Aside from SEO, quotes, thought leadership, and original research will also improve the reader's experience. Mistake: You don't use data as evidence.

Law

Law User-Generated SEO Promotion

Marketing Pro Pulse

Innovation in Marketing: A 2014 Survey Report

Marketing Trend Watch: 2014 Planning Survey

Webinars

Trending Sources

Why You Should Shift Your Content Marketing Focus to ROI

Webinars

[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Increasing Engagement: How to Drive Buyer Action with Customer Activation

The Life of a Content Asset: Tracking Real ROI

How Personalized Retargeting Can Optimize Your B2B Ads

Welcome to the Era of Engagement Marketing

Field Report: What’s Hot in Content Marketing

What Is Account-Based Marketing (ABM) and Is It Right for You?

5 Ways to Increase Event Engagement

How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Mastering LinkedIn Ads: Transforming Clicks into Clients

That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 Bloggers

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

23 Blogging Mistakes to Avoid in 2023, According to HubSpot Bloggers

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