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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 107
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How to market your coaching business: a guide to increasing clients and sales

AWeber

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 95
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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. 46% of millennials rely on social media when making purchase online.

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How to Stress Less About Referrals

Duct Tape Marketing

There are two ways: word-of-mouth referrals or marketing automation – having a program in place that can reach out to your customers automatically. Marketing automation can be expensive, but it’s more practical and takes some stress off your sales team. How marketing automation fuels word-of-mouth referrals.

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How to Create a Black Friday eCommerce Strategy

Hootsuite

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Hootsuite helps your business streamline and improve its marketing efforts.

eCommerce 106
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. This budgetary optimism was misplaced… However, these cuts have been a slow burn over the course of the last year, where many marketing budgets have not recovered what was originally lost.”

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Once you get your content marketing strategy going, it’s that positive snowball effect in action. It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers.