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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 107
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How to market your coaching business: a guide to increasing clients and sales

AWeber

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 95
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An expert’s guide to influencer marketing

Sprout Social

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. Read on for our tips to determine if influencer marketing is for you. State of affairs: The influencer marketing landscape. Standing out in 2014 on Instagram was easier than today.

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An Introduction to Social Media for Business

Sprout Social

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

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How to Stress Less About Referrals

Duct Tape Marketing

How marketing automation fuels word-of-mouth referrals. The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. Ways to put marketing automation to work. So how does it work?

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How to Create a Black Friday eCommerce Strategy

Hootsuite

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Refining product names and descriptions. Ensure every product has high-quality images and videos.

eCommerce 106
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1%